Homewares

COVID-19 continued to impact how Poles approached cooking and eating out during 2021. Many consumers still considered the situation to be too risky and thus avoided going out for food and drinks. This behaviour translated into consumers cooking more…

As many Australians were in lockdown throughout much of 2020 and 2021, and those who were not locked-down significantly increased the amount of time they spent at home, they became increasingly conscious of the need to upgrade their homewares.

Having performed strongly in 2020, retail constant value sales (2020 prices) of homewares were little better than flat during 2021. The home seclusion trend as a result of the pandemic-induced lockdown and ongoing restrictions of movement during 2020…

Rising cases of COVID-19 in early 2021 saw Taiwan enter a semi-lockdown period from May to the end of the August. Therefore, many local consumers chose to stay at home or work remotely to reduce their risk of exposure to the virus. Longer time spent…

Economic recovery in the country contributed to the positive current value growth of beverageware, cutlery and dinnerware in 2021, after suffering from declining sales in 2020 during the pandemic. These products are not perceived as essential to have…

In Singapore, ovenware is traditionally a niche area of homewares. It is not seen as essential in every household, given the limited kitchen space and assortment of dishes that can be prepared using this item. In addition, Asian cuisine generally…

In 2020, the story of COVID-19 in Japan began with a cruise ship, Diamond Princess, which sailed from Yokohama to Hong Kong, and planned to sail back to Yokohama, calling at several cities on the journey. One of the passengers who got off at Hong…

The significant increase in the amount of time consumers spent at home and the restrictions placed on consumer foodservice operations led to a considerable increase in home cooking and at-home dining during the pandemic years. With takeaway food not…

The 2021 results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey showed that even more US consumers – especially younger generations – worked from home in 2021 than in the previous year. In this regard, 57% of millennial…

Homewares in Sweden in 2021 experienced further current value growth, building on the positive results from the review period. Although growth was not as high compared to 2020, the lingering impact of the pandemic still positively affected sales in…

According to Eurostat data, consumer purchasing power in Turkey for homeware products has dropped by 20% in 2021. This has meant that people are delaying purchases, unless it is absolutely necessary. This is a result of rising prices in the aftermath…

Homewares continued to benefit from consumers spending more time at home than usual because of the COVID-19 crisis in 2021, with restrictions still in place in some states, and ongoing distance learning and remote working. This meant that there was a…

Prior to the pandemic, homeware sales saw real values contract each year over the review period. However, in 2020 the category saw positive value growth in real terms, as housebound consumers invested in home improvements.

The Netherlands experienced major lockdowns in Q1 and Q4 2021, with consumers spending longer time at home, and mostly following remote working arrangements. This led many to further upgrade their homewares. Prolonged home seclusion drove up a…

Homewares purchased via e-commerce maintained high numbers in 2021, doubling pre-pandemic retail value sales. This was mainly due to consumers continuing to work from home in 2021, which pushed additional e-commerce purchases. According to…

Food storage experienced significant current value growth in 2020 during home seclusion when the pandemic initially emerged in South Africa. While value sales continued to rise in 2021, the rate of growth marginally slowed in comparison. This can be…

Outdoor living remained important for Italian consumers during 2021, given that residual social distancing measures could make staying indoor with people outside of their “bubble” complicated. Consequently, many households continued to move social…

After the impact of a stringent lockdown in 2020 and a devasting wave of COVID-19 in the first half of 2021, leading to store closures and consumers being more cautious with their spending during a period of economic uncertainty, homewares started to…

Homewares recorded moderate growth in the Swiss market in 2021. Although it was common for people to continue to work from home during the year, many consumers were tired of cooking at home every day and, with restrictions on consumer foodservice…

Following a year of positive current value growth for homewares in 2020, sales continued to rise in 2021 as the pandemic further disrupted Germans’ lives. In 2020, many consumers were still sceptical about the impact and length of the social…