Homewares

Market research on the homewares industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Homewares in South Africa

Jun 2020

The frequency of buying in homewares in 2019, contributed to its positive growth, especially in food storage and kitchen utensils. The shorter lifespan of homeware products, which require renewal over time, is likely to continue driving growth for ...

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Homewares in Canada

Jun 2020

The increasing popularity of eating out may spell trouble for the homewares environment in Canada, as an increasing number of people either go out to eat, or have food delivered to the home. Both of these trends reduce the need for homewares ...

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Homewares in the US

Jun 2020

In 2019, the home and garden market grew yet again in current value terms, as American house prices appreciated, younger generations entered the home buyers’ market, and American lifestyles continued to change. Current value growth within home ...

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Homewares in Turkey

May 2020

Glass homewares recorded slow current value growth over the course of the review period. This was mainly due to increasing price competition as the products became more widely available in popular discounter chains. From 2018 onwards, slow growth ...

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Homewares in India

May 2020

Beverageware recorded the fastest current value growth in India in 2019. Consumers are moving towards branded beverageware with their improving lifestyles. With increasing in-home dining occasions, consumers are looking for an “experience” within the...

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Homewares in Mexico

May 2020

In recent years, Mexican consumers have been getting more worried about their health and eating habits. Some consumers are trying to lead a better life by consuming food with more nutritional ingredients to maintain a healthy diet and because of that...

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Homewares in Japan

May 2020

The end of the review period saw a notable trend towards smaller water bottles in the Japanese market. Previously, 500 ml water bottles dominated sales. However, smaller products have resonated with evolving demand trends. Elderly women have proven ...

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Homewares in Brazil

Apr 2020

The review period witnessed a downgrading by manufacturers within cookware by using a higher proportion of lower-cost raw materials such as aluminium in order to remain competitive and attract price-sensitive consumers following the recession. This ...

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Homewares in the Netherlands

Apr 2020

Although Dutch consumers often replace their homewares when moving, or when they replace their kitchen, homewares are not a significant investment, therefore Dutch consumers continued to purchase goods in this area, despite the decline in the housing...

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Homewares in the United Arab Emirates

Apr 2020

The UAE homewares environment continued to recover in 2019, post-introduction of VAT in 2018. During the review period consumers were discouraged from purchasing premium products and postponed purchases. Unit prices for homewares declined across many...

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Homewares in Australia

Apr 2020

Stovetop cookware recorded healthy growth in 2019. Current trends include natural stone-look cookware and products with vibrant colours, for example Tefal’s red-coloured stovetop line is performing well. Consumers seek strength, durability, ...

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Homewares in Germany

Apr 2020

In 2019, homewares continued to record another year of positive current value growth, albeit at a slightly slower pace than in 2018. On the one hand, homewares sales are already mature in Germany – it is the norm for German consumers to cook and ...

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Homewares in Indonesia

Apr 2020

The implementation of the ASEAN-China Free Trade Agreement meant that import tariffs on products from China were reduced from 20% to 5% in early 2018, thus resulting in more Chinese products becoming available in the local market, including in ...

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Homewares in South Korea

Apr 2020

The increasing number of single-person households is influencing the trend towards premiumisation in homewares. Such consumers are increasingly spending on items such as homewares for their own pleasure as small luxuries due to housing and cars ...

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Homewares in Hong Kong, China

Apr 2020

Hong Kong consumers traditionally believe that an abundance of homeware products shows their self-sufficiency and prosperity. Many housewives like to have multiple homeware products for “looking after their home”. This phenomenon is particularly ...

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Homewares in Sweden

Apr 2020

Homewares in Sweden was growing in 2019, which was mainly because of the attitude that Swedish consumers have towards cooking. Cooking and the kitchen itself is seen as a meeting place where cooking becomes a social activity for family or friends to ...

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Homewares in Singapore

Apr 2020

With round-the-clock access to events happenings around the globe, today’s consumers are becoming increasingly aware of the need for sustainable and ethical lifestyle practices. This awareness translates into mindful decision making during the buying...

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Homewares in the Philippines

Apr 2020

Homewares posted the highest growth among all home and garden categories in 2019. It continues to flourish for several reasons, one of which is thanks to younger consumers bringing snacks and meals to work to save on costs. This has contributed to ...

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Homewares in Spain

Apr 2020

Homewares continued to perform well in 2019, with current value growth in line with 2018 and a faster increase compared with the review period CAGR. This relatively fast-moving category attracts consumers on a regular basis, which augurs well for ...

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Homewares in Poland

Apr 2020

Positive sales growth was recorded in homewares during 2019 as large numbers of Polish consumers sought to refresh or renew their collections of homewares. One of the main motivations for people purchasing new homewares is the greater sense of ...

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