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Homewares

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

Country Report

Homewares in Germany

Jun 2021

In 2020, homewares recorded another year of positive current value growth, albeit at a slightly slower pace than in 2019. Although the lockdowns imposed by the German government during 2020 increased the demand for homewares, especially kitchen…

USD 990
Country Report

Homewares in Canada

Jun 2021

The rate of growth in retail current value sales of homewares more than doubled during 2020, reaching its highest level in well over a decade. Lockdown drove increased consumer interest in home cooking, as consumers could no longer dine out. This…

USD 990
Country Report

Homewares in Switzerland

Jun 2021

Even though homewares posted a declining rate of current value growth in 2020, certain trends stemming from the pandemic actually moderated the decline. For instance, cookware became quite popular through the homeshopping channel in 2020 since…

USD 990
Country Report

Homewares in the US

Jun 2021

Home seclusion and flexible working arrangements led to a surge in interest in cooking and baking in the US, fuelling sales of kitchen products, especially stove top cookware and bakeware, as consumers explored new recipes and cooking methods. During…

USD 990
Country Report

Homewares in South Africa

Jun 2021

There was a modest acceleration in the rate of growth in retail current value sales of homewares during 2020. The economic shock of the pandemic may have left many local consumers feeling worse off, but this was more than offset by the fact that they…

USD 990
Country Report

Homewares in Turkey

May 2021

Home seclusion during the national lockdown in Turkey led to consumers spending all day in their homes, and particularly in their kitchens, for work and learning activities. As tableware and kitchenware were used more than ever, consumers had to…

USD 990
Country Report

Homewares in South Korea

May 2021

In 2020, the COVID-19 pandemic prompted a number of substantial lifestyle changes for South Korean consumers. Although the government did not impose a strict national lockdown as had been done in other countries, social distancing measures were put…

USD 990
Country Report

Homewares in Japan

May 2021

After already seeing solid current value growth for most of the review period, in 2020 homewares saw a dynamic sales increase. After the emergence of COVID-19 in the country, the government encouraged home seclusion to prevent the spread of the…

USD 990
Country Report

Homewares in Ukraine

May 2021

Homewares registered positive current value growth in 2020, though it did not perform as well as other home and garden product areas, and current value growth was lower than in 2019. All the same, more time at home with more meals to cook meant there…

USD 990
Country Report

Homewares in the United Arab Emirates

May 2021

Retail current value sales of homewares declined for the first time in more than a decade during 2020. Although consumers spent more time at home during the year due to COVID-19 restrictions, an accelerating decline in the number of expatriates…

USD 990
Country Report

Homewares in the Netherlands

May 2021

Homewares benefitted from the pandemic and the resulting home seclusion in 2020. As people were forced to spend much time at home, they sought out ways to recreate a “going out for dinner” experience. Therefore, 2020 saw growing consumer interest in…

USD 990
Country Report

Homewares in Sweden

May 2021

Homewares benefitted from COVID-19, with current value growth doubling in 2020. With people wary of dining out in crowded spaces, they cook at home instead. Products such as beverageware and ovenware were strong performers. Food storage also…

USD 990
Country Report

Homewares in Poland

May 2021

Homewares will respond positively to the COVID-19 pandemic in 2020 overall as current value sales rise notably. As consumers have been spending more time at home during 2020, this has led to a boom in cooking amongst Polish consumers, thus boosting…

USD 990
Country Report

Homewares in the Philippines

May 2021

Despite a rise in at-home food consumption and increased interest in cooking during lockdown. Homewares in the Philippines declined significantly across all subcategories, as Filipinos spent more time at home and limited spending on non-essential…

USD 990
Country Report

Homewares in Thailand

May 2021

The rate of growth in retail current value sales of homewares slowed significantly during 2020. Lockdown restrictions led many of the outlets that sell these products, such as department stores, to close for an extended period, and even after they…

USD 990
Country Report

Homewares in Singapore

May 2021

Since the outbreak of COVID-19 in Singapore, consumers have been subject to home seclusion as the government implemented lockdown measures to act as a circuit breaker intended to curb the spread of the virus in the country. As consumers were forced…

USD 990
Country Report

Homewares in Russia

May 2021

Within the home and garden industry in Russia, homewares was another category negatively impacted by the COVID-19 crisis in 2020. Although lockdown made consumers spend more time at home, including working from home, homewares are typically items…

USD 990
Country Report

Homewares in Romania

May 2021

Homeware will benefit from the COVID-19 pandemic in 2020 overall as current value sales rise notably. With many Romanians spending more time at home due to lockdown, they have been more dedicated to cooking and therefore realised they need better…

USD 990
Country Report

Homewares in Mexico

May 2021

All categories in homewares benefited from the Coronavirus (COVID-19) pandemic in 2020, recording faster retail current value sales growth compared with 2019. Homewares was positively impacted by the pandemic situation, which included lockdowns and…

USD 990
Country Report

Homewares in Malaysia

May 2021

The significant increase in the amount of time consumers spent at home during the pandemic and the restrictions on the operations of consumer foodservice outlets led to a considerable increase in home cooking, which, in turn, boosted demand for…

USD 990
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