Homewares

Market research on the homewares industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Homewares in Asia Pacific

Sep 2019

Asia Pacific is the largest and fastest growing region in homewares, supported by an increasing number of households, rising disposable incomes and a growing middle class. Consumer demand shaped by the pursuit of healthy lifestyles, convenience and ...

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Country Report

Country Report

Homewares in Switzerland

Jul 2019

The number of households in Switzerland keeps increasing on an annual basis, mainly driven by the growth of one- and two-person households. Yet home cooking and entertaining guests at home recorded a new high in terms of popularity in 2018. As a ...

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Country Report

Homewares in Germany

Jul 2019

Homewares continued to enjoy healthy current value growth in 2018, fuelled by premiumisation and continued volume growth. A key trend across homewares was demand from millennials who live in small spaces in the city, often rented apartments. This ...

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Strategy Briefing

Strategy Briefing

Homewares in Western Europe

Jun 2019

High per capita spend in homewares makes Western Europe an attractive region, especially as economic conditions are set to improve over 2018-2023. The increasing healthy living trend, favouring home-based cooking, is creating growth opportunities for...

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Country Report

Country Report

Homewares in Canada

Jun 2019

Canadians are slowly changing their approach towards food. A recent study found that more than three quarters of the people interviewed were aware of the effects of the foods that they eat, and nearly half agreed that food has an emotional connection...

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Country Report

Homewares in India

Jun 2019

As Indian consumers have better lifestyles, awareness of different products in homewares, and a willingness to spend, dinnerware is benefiting. The Indian household has traditionally been dominated by stainless steel cutlery and dinner sets, but it ...

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Country Report

Homewares in the US

Jun 2019

In 2018, homewares continued to be shaped by consumers’ lifestyles. Along with booming consciousness of healthy eating, the trend of customising recipes has become popular, impacting the way consumers prepare food and eat. Cooking or baking at home ...

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Country Report

Homewares in South Africa

Jun 2019

Food storage and kitchen utensils recorded the fastest growth under homewares in 2018. The growth in food storage can be attributed to wider product offerings and diversification in addition to more supermarket chains offering an extensive range of ...

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Country Report

Country Report

Homewares in the Philippines

Apr 2019

Several local manufacturers have successfully captured a share of the Filipino homewares category. Omega Housewares relaunched its brand in 2018 with a strong marketing campaign, the “OMG Omega!” Launched in 1989 by Ramesh Trading Corporation, ...

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Country Report

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Homewares in Argentina

Apr 2019

There are more and more single-person households in Argentina, especially in key cities like Buenos Aires and Mendoza. However, the market has yet to respond to this trend by adapting products and services to the needs of single-person homes. Many of...

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Country Report

Country Report

Homewares in Brazil

Apr 2019

Homewares in Brazil witnessed strong price competition in 2018 in most categories, led by a fragile economic recovery tied to marginal gains in families’ spending power when compared to the previous year. A stable inflationary environment helped to ...

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Country Report

Country Report

Homewares in Spain

Apr 2019

Homewares continued to perform well in 2018, indeed recording stronger growth than in previous years. Homewares is a relatively fast-moving category, which can attract consumers on a regular basis. Similarly, as the property market has been buoyant ...

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Country Report

Homewares in Italy

Apr 2019

In 2018, the number of independent outlets selling homewares in Italy, both branded and unbranded, remained high, albeit continuing to fall. Many of these stores are located in city centres and are easily accessible....

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Homewares in the Netherlands

Apr 2019

Homewares registered a positive performance in current value terms in 2018, thanks to the growth in the Dutch economy. Dutch consumers tend to replace their homewares when moving, or when they replace their kitchen. However, since homewares are not a...

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Country Report

Country Report

Homewares in the United Arab Emirates

Apr 2019

The implementation of VAT during the review period has discouraged consumers from purchasing premium products, leading to growth in mid-priced ranges. The segment registered slow value growth over the review period, following the stagnation in the ...

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Country Report

Country Report

Homewares in Hong Kong, China

Apr 2019

In general, consumers perceive beverageware simply as portable containers for beverages. However, some industry players are now equipping these containers with a more innovative water filter, which helps to reduce any impurities and heavy metal in ...

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Country Report

Homewares in Indonesia

Apr 2019

Dinnerware topped homewares in terms of current value growth in 2018, as consumers shifted towards more aesthetically-pleasing designs. Consumers in Indonesia also had higher disposable incomes and access to social media such as Instagram and ...

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Country Report

Country Report

Homewares in Japan

Apr 2019

Busy modern lifestyles and rising health-awareness are combining to drive up demand for products that enable consumers to prepare healthy food quickly and conveniently. The demand for convenience is being bolstered by an increase in single-person ...

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Country Report

Country Report

Homewares in Mexico

Apr 2019

In recent years, Mexican consumers have been getting more worried about their health and eating habits. Some consumers are trying to have a better life by consuming food with more nutritional ingredients to maintain a healthy diet and because of that...

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