Homewares

Market research on the homewares industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Baby Boomers: Old is Gold in Home and Garden

Aug 2018

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

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Country Report

Homewares in Australia

May 2018

The homewares category has continued to be an avenue for consumers to give a fresh look to their dining rooms and kitchens without investing a significant amount of money and time. The improved ability of consumers to identify new trends is mainly ...

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Country Report

Homewares in Brazil

May 2018

After more than two years of pessimistic indicators, the Brazilian economy finally showed signs of gradual and persistent recovery in 2017. Although moderate, GDP growth and increasing consumer confidence – solidified by growth of retail sales – were...

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Homewares in Thailand

May 2018

As consumers become increasingly health-conscious, they are choosing to cook at home using healthier ingredients. Modern urban households with limited space are thus seeking homewares which are multi-functional, compact, stackable and easy to clean ...

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Homewares in the US

May 2018

The key healthy eating trend permeates homewares. In particular, consumers have moved towards more natural offerings, like cast iron, glass and ceramic cookware (non-stick coatings). Meanwhile, the growing popularity of ethnic cuisines has seen ...

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Country Report

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Homewares in Switzerland

May 2018

Cooking at home remained very popular in Switzerland throughout 2017, with many people regularly inviting friends or family for dinner and trying out new recipes. Key drivers of this trend include the large number of cooking shows on Swiss TV ...

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Country Report

Homewares in Spain

May 2018

In 2017, homewares continued to grow, posting a similar rate to the one registered in 2016. Consumers’ rising purchasing power and the subsequent reactivation of the home property market were the main factors in the performance. As the purchasing of ...

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Country Report

Country Report

Homewares in France

May 2018

Sales of homewares grew in France in 2017, thanks to a more economically dynamic environment, whilst also benefiting from the presidential election outcome, which positively affected the mind-set of French consumers. This was a notable turning point ...

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Country Report

Homewares in the Netherlands

May 2018

The positive economic climate in the Netherlands in 2017 helped homewares to record moderate current value growth. Thanks to higher disposable incomes, consumers were willing to invest in good quality homewares. Additionally, the vibrant housing ...

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Homewares in Hong Kong, China

May 2018

With rising disposable income, consumers are more willing to invest in premium homewares for the perceived better quality and benefits of these products, especially in terms of product safety. This is leading consumers to trade up to more ...

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Country Report

Country Report

Homewares in Malaysia

May 2018

In 2017, only home improvement saw faster retail current value sales growth than homewares, although the latter saw the highest CAGR over the review period. Within the category, cutlery and food storage posted the highest growth rates. Market players...

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Country Report

Homewares in Italy

May 2018

Thanks to the tough economic environment and decreasing disposable income for many consumers, in 2017 Italy experienced significant growth in the variety store channel, to the detriment of other channels like hypermarkets. Compared to previous ...

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Homewares in China

May 2018

With accelerated urbanisation in China in recent years, the number of urban households and the middle-classes increased, leading to a further increase in purchasing power. At the same time, local consumers had new demands in terms of the quality and ...

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Homewares in Singapore

May 2018

The rise of food delivery services and the dining out trend have resulted in slower growth in homewares, as the incentive and opportunity to cook at home further weakens due to busier lifestyles and work schedules. With an increasing number of ...

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Homewares in the United Kingdom

May 2018

Over the forecast period, homewares is set to record positive, although moderate, value growth. This can be attributed to the fact that consumers’ attitudes towards cooking are progressively evolving in the UK, and a cooking culture is set to gain ...

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Homewares in Turkey

May 2018

Homewares registered a decline in value sales at constant 2017 prices over the review period due to stagnating disposable incomes and fierce price competition from unbranded and low quality products. Although the vast majority of home and garden ...

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Homewares in Ukraine

May 2018

Increasingly, homewares are purchased not out of the necessity, but because of their design. More and more consumers are looking to replace their old homewares with better designed ones. In 2017, mid-priced brands were the main suppliers of ...

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Country Report

Homewares in Russia

May 2018

The rapidly changing external world, with its influence on consumer behaviour, encouraged homeware to react to fashion trends and consumer desires, which are increasingly determined by what they see and where they eat, influenced heavily by the media...

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Country Report

Country Report

Homewares in Sweden

Apr 2018

Consumers perceive kitchens as the heart of the home as consumers are likely to not only cook, but also eat their meals and entertain guests in their kitchens. This trend is all the more true in the growing context of single-person households and ...

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Country Report

Country Report

Homewares in the United Arab Emirates

Apr 2018

The introduction of VAT has discouraged many consumers from purchasing premium products, leading to the growth of mid-priced offerings. Homewares registered modest growth in value terms at constant 2017 prices over the course of the review period, ...

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