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Strategy Briefing

Hot Drinks in Latin America: New Occasions, New Functionalities

47 pages, Aug 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Latin America was the fastest growing hot drinks market in the review period and will remain so over the forecast period, exceeding all other regions except for Asia Pacific in absolute value growth. Increasing consumption rates will be one factor in future growth as hot drinks’ overall share of throat in Latin America remains low. Demand for premium products that offer innovative formats, specific functions, or appeal to local tastes will also be key to the region’s value growth.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

World's fasting growing hot drinks market

Latin America was the fastest growing region for hot drinks retail over the review period (2008-2013) and is expected to remain so over the forecast period, increasing by 26% or almost US$4.8 billion between 2013 and 2018. Still, low per capita figures across most Latin American markets demonstrate the potential for even further growth.

Varied preferences spells opportunities for all hot drinks categories

Latin America boasts the most diverse hot drinks preferences of any region in the world. In addition to a robust coffee culture, there a strong tradition of other hot drinks consumption both in other-plant based and powdered-based. Such diversity offers growth opportunity for manufacturers across hot drinks categories.

Coffee dominates, but tea is the fastest-growing category

Although coffee accounts for nearly two-thirds of hot drinks consumption in the region, tea is forecasted be the fastest growing hot drinks category. Fruit/herbal teas will make up the bulk of tea sales in the region driven by increased health and wellness concerns and interest in traditional fruits and herbs.

Brazil, Brazil, Brazil

Over the forecast period Brazil is expected to record the largest absolute value growth in coffee in the world. Likewise, Brazil is expected to account for more than half of the region’s tea growth, while it is also the world’s second largest consumer of other hot drinks after China. Although hot drinks consumption is already well-ingrained in Brazil, there remains plenty of opportunity for manufacturers to increase retail occasions and drive value through more premium products.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Regional Overview

Consistent growth in Latin American hot drinks

Overview of regional economic growth

Hot drinks consumption compared to the rest of the world

Latin America is also the fastest growing region in retail value

Latin America has the most varied hot drinks preferences

Despite increased interest in tea, coffee is king in Latin America

Top four markets account for over 70% of hot drinks retail value

Latin America leads world in foodservice coffee consumption

Opportunities in summary

Coffee Insights

Fresh coffee dominates the overall coffee market

Fresh coffee market is highly consolidated

Instant coffee sales are more evenly dispersed

Case study: Brazil - Time is ripe for value-added coffee products

Quality enters the ground coffee conversation

Although still niche, Brazilian pod market is packed with potential

Instant coffee gains ground in Colombia

Demand for affordable luxury drives specialist coffee shops growth

Key takeaways

Tea Insights

Fruit/herbal teas drive value, black tea drives volume

Peruvian tea market will see biggest jump over the forecast period

Traditional usage drives tea sales in Brazil

Wellness positioning and innovation attract consumers in Peru

In Chile, tea is both a commodity and value-added good

Key takeaways

Other Hot Drinks Insights

Latin America is second largest region for other hot drinks

Brazil and Argentina top other hot drinks markets

Room for innovation in chocolate powder drinks

Packaged mate as a model for other traditional hot drinks

Peruvian ingredients boost other plant-based hot drinks

Key takeaways

Competitive Landscape

Coffee companies dominate competitive landscape

Nestlé’s dominance driven by long history and consumer trust

Strauss/São Miguel: A “jack of all trades” in Brazilian coffee market

Opportunities for international tea players

Regional Prospects

Hot drinks sales will increase by US$4.8 billion over 2013-2018

Positioning will be key to increasing consumption

Future key trends by major country

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Megatrends

Strategy Briefing

Hot Drinks in Latin America: New Occasions, New Functionalities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

World's fasting growing hot drinks market

Varied preferences spells opportunities for all hot drinks categories

Coffee dominates, but tea is the fastest-growing category

Brazil, Brazil, Brazil

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Consistent growth in Latin American hot drinks

Overview of regional economic growth

Hot drinks consumption compared to the rest of the world

Latin America is also the fastest growing region in retail value

Latin America has the most varied hot drinks preferences

Despite increased interest in tea, coffee is king in Latin America

Top four markets account for over 70% of hot drinks retail value

Latin America leads world in foodservice coffee consumption

Opportunities in summary

Coffee Insights

Fresh coffee dominates the overall coffee market

Fresh coffee market is highly consolidated

Instant coffee sales are more evenly dispersed

Case study: Brazil - Time is ripe for value-added coffee products

Quality enters the ground coffee conversation

Although still niche, Brazilian pod market is packed with potential

Instant coffee gains ground in Colombia

Demand for affordable luxury drives specialist coffee shops growth

Key takeaways

Tea Insights

Fruit/herbal teas drive value, black tea drives volume

Peruvian tea market will see biggest jump over the forecast period

Traditional usage drives tea sales in Brazil

Wellness positioning and innovation attract consumers in Peru

In Chile, tea is both a commodity and value-added good

Key takeaways

Other Hot Drinks Insights

Latin America is second largest region for other hot drinks

Brazil and Argentina top other hot drinks markets

Room for innovation in chocolate powder drinks

Packaged mate as a model for other traditional hot drinks

Peruvian ingredients boost other plant-based hot drinks

Key takeaways

Competitive Landscape

Coffee companies dominate competitive landscape

Nestlé’s dominance driven by long history and consumer trust

Strauss/São Miguel: A “jack of all trades” in Brazilian coffee market

Opportunities for international tea players

Regional Prospects

Hot drinks sales will increase by US$4.8 billion over 2013-2018

Positioning will be key to increasing consumption

Future key trends by major country

Why buy this report?

Want to find out more about this report?

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