Hot Drinks in Latin America: New Occasions, New Functionalities

World's fasting growing hot drinks market

Latin America was the fastest growing region for hot drinks retail over the review period (2008-2013) and is expected to remain so over the forecast period, increasing by 26% or almost US$4.8 billion between 2013 and 2018. Still, low per capita figures across most Latin American markets demonstrate the potential for even further growth.

Varied preferences spells opportunities for all hot drinks categories

Latin America boasts the most diverse hot drinks preferences of any region in the world. In addition to a robust coffee culture, there a strong tradition of other hot drinks consumption both in other-plant based and powdered-based. Such diversity offers growth opportunity for manufacturers across hot drinks categories.

Coffee dominates, but tea is the fastest-growing category

Although coffee accounts for nearly two-thirds of hot drinks consumption in the region, tea is forecasted be the fastest growing hot drinks category. Fruit/herbal teas will make up the bulk of tea sales in the region driven by increased health and wellness concerns and interest in traditional fruits and herbs.

Brazil, Brazil, Brazil

Over the forecast period Brazil is expected to record the largest absolute value growth in coffee in the world. Likewise, Brazil is expected to account for more than half of the region’s tea growth, while it is also the world’s second largest consumer of other hot drinks after China. Although hot drinks consumption is already well-ingrained in Brazil, there remains plenty of opportunity for manufacturers to increase retail occasions and drive value through more premium products.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment