Hot drinks maintained solid value growth in 2018 coupled with a moderate increase in volume sales. All hot drinks categories achieved positive results amidst stable consumer demand and relatively limited purchasing power of the local consumers.
Macedonia remains a coffee-drinking country. Coffee is the most robust of all hot drinks ranges.
Coffee, primarily fresh ground coffee, used to prepare home-made Turkish coffee, is largely dominated by domestic companies. International companies maintain clear advantage over domestic companies at the level of hot drinks.
There were a significant number of key new launches within tea in 2018. Domestic company Alkaloid Skopje led the way by launching three new brand extensions as part of its Good Nature tea brand portfolio, all within other fruit/herbal tea and other tea.
Over the forecast period hot drinks is expected to continue seeing stable growth, despite the market saturation of the most robust ranges in coffee and tea. In line with the growing health and wellness trends, tea is set to be the fastest-growing hot drinks range, followed by coffee and other hot drinks, respectively.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hot Drinks research and analysis database.
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