The outbreak of COVID-19 had a significant impact on hot drinks sales in Russia, leading to a decline in total volume terms in 2020. The closure of foodservice outlets during the state of emergency between April and June and the reluctance of consumers to return to cafés, bars and restaurants when they reopened because of concerns about contracting COVID-19 resulted in a steep decline in foodservice volume terms.
In tea niche products such as fortified tea and fruit/herbal tea continue to develop. New products and innovations were launched during the year that helped to attract both sophisticated consumers looking for new flavours, as well as consumers looking to follow healthy eating trends.
The leaders of coffee and tea continued to hold their ground in 2021. The most important advantages they retained were achieved through new product launches, as well as strong representation in retail chains.
Online sales of hot drinks continued to flourish in the wake of COVID-19 with e-commerce seeing double-digit growth in 2021. Players are actively developing their online presence through the main online marketplaces such as ozon.
Foodservice witnessed a partial recovery in all categories of hot drinks in 2021 after seeing sales decimated in 2020 due to Russia’s measures to contain the spread of COVID-19. However, not all cafés and other foodservice outlets were able to withstand the quarantine measures in 2020 and were forced to close permanently, while the outbreak of new strains of COVID-19 meant some consumers refrained from visiting foodservice outlets in 2021.
Tea faces a relatively bleak outlook for the forecast period as demand for the key category of black tea continues to lose ground due to the growing popularity of coffee. The development of fruit/herbal tea is unlikely to be able to compensate for the decline in demand for black tea, although it is still likely to see strong growth with health-conscious consumers showing a growing interest in these products, as well as some types of “other” tea.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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