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Hot Drinks in Russia
January 2022
Hot drinks in 2021: The big picture
The outbreak of COVID-19 had a significant impact on hot drinks sales in Russia, leading to a decline in total volume terms in 2020. The closure of foodservice outlets during the state of emergency between April and June and the reluctance of consumers to return to cafés, bars and restaurants when they reopened because of concerns about contracting COVID-19 resulted in a steep decline in foodservice volume terms.
2021 key trends
In tea niche products such as fortified tea and fruit/herbal tea continue to develop. New products and innovations were launched during the year that helped to attract both sophisticated consumers looking for new flavours, as well as consumers looking to follow healthy eating trends.
Competitive landscape
The leaders of coffee and tea continued to hold their ground in 2021. The most important advantages they retained were achieved through new product launches, as well as strong representation in retail chains.
Retailing developments
Online sales of hot drinks continued to flourish in the wake of COVID-19 with e-commerce seeing double-digit growth in 2021. Players are actively developing their online presence through the main online marketplaces such as ozon.
Foodservice vs retail split
Foodservice witnessed a partial recovery in all categories of hot drinks in 2021 after seeing sales decimated in 2020 due to Russia’s measures to contain the spread of COVID-19. However, not all cafés and other foodservice outlets were able to withstand the quarantine measures in 2020 and were forced to close permanently, while the outbreak of new strains of COVID-19 meant some consumers refrained from visiting foodservice outlets in 2021.
What next for hot drinks?
Tea faces a relatively bleak outlook for the forecast period as demand for the key category of black tea continues to lose ground due to the growing popularity of coffee. The development of fruit/herbal tea is unlikely to be able to compensate for the decline in demand for black tea, although it is still likely to see strong growth with health-conscious consumers showing a growing interest in these products, as well as some types of “other” tea.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Russia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Russia?
To what extent are health considerations impacting consumption of Hot Drinks in Russia?
What are the traditional preferences in Hot Drinks in Russia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Russia?
Which are the leading brands in Hot Drinks in Russia?
How are products distributed in Hot Drinks in Russia?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Russia
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Russia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Starbucks and Costa Coffee enter the retail channel as demand for barista-quality coffee at home rises
Instant coffee continues to struggle despite the efforts of the leading players to sustain demand
Nestlé and Jacobs Douwe Egberts retain their grip on the lead thanks to further expansion into fresh coffee
PROSPECTS AND OPPORTUNITIES
Fresh coffee set to benefit from Russia’s burgeoning coffee culture
Health and wellness remains a niche area in coffee but with growth potential
Distribution landscape expected to inform the future of coffee in Russia
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021Table 27 Retail Sales of Coffee by Category: Value 2016-2021Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Tea in Russia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tea struggling as consumers embrace Russia’s developing coffee culture
Trend two
Leading players cement their dominance, but traditional brand Azercay continues to climb the rankings
PROSPECTS AND OPPORTUNITIES
Black tea set to remain under pressure due to the rising consumption of coffee
New flavours and health and wellness claims set to boost sales of fruit/herbal tea
New product development expected to focus on fortification
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2016-2021Table 40 Retail Sales of Tea by Category: Value 2016-2021Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Russia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Audience expanding for chocolate-based flavoured powder drinks with focus on indulgence
Trend two
Nestlé continues to invest in the expansion of its Nesquik brand
PROSPECTS AND OPPORTUNITIES
Strong and stable growth predicted for chocolate-based flavoured powder drinks thanks to enduring popularity among children
Economic pressures expected to influence demand for chicory
New product development expected to focus on health and wellness claims
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.