There was a strong performance for bulk packs in tea bags at the end of the review period, with packs containing 100 tea bags proving increasingly popular. This was due to strong promotion for such packs by major players such as Orimi with the Greenfield and Princessa Nuri brands and also smaller players such as Akbar and Ahmad.
Premiumisation continues to be seen in coffee, with high quality coffee considered to be a fashionable drink. This has resulted in dark background tones and gold lettering increasingly featuring on coffee packaging.
Players are generally keen to add value to products in order to boost profit margins and attract consumers via unusual or distinctive packaging. However, the additional investment required to stand out can restrict innovation to the larger players.
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Understand the latest market trends and future growth opportunities for the Hot Drinks Packaging industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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