The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2018
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Q4 saw only relatively minor adjustments to baseline forecasts for hot drinks but it was otherwise an active quarter in the industry. JDE was particularly energetic, striking a deal with illy to jointly produce pods, establishing a new joint venture in Turkey, and investing in office coffee in Scandinavia. Meanwhile, Starbucks opened its first Italian outlet, Lavazza purchased Mars Drinks, Coca-Cola enters the coffee shop segment, and Orimi re-launched its main green tea brand.
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Forecast growth for the global hot drinks industry was adjusted by USD587 million over the 2022 baseline in Q4. This was a relatively minor change in the wider context of the industry and represents only about three-tenths of a percentage point off the baseline market size estimate for 2022.
The hot drinks industry is in general better able to ride out larger economic trouble than the rest of the beverage industry, a reflection both of the relatively affordable nature of most hot drinks products as well as the importance consumers place on them. This means that while macroeconomic shocks like a hard Brexit can have measurable effects on individual markets, the global effects tend to be relatively minor.
Jacobs Douwe Egberts (JDE) struck a deal with illycaffé to jointly produce Nespresso-compatible pods, and also acquired Swedish office coffee supplier JOBmeal. Lavazza also made a major investment in office coffee in Q4, with the purchase of Mars’ office coffee business.
JDE formed a joint venture with a local tea company in Turkey to make a play for a large hot drinks market where it has so far failed to establish a major role. Meanwhile, Orimi Trade launched a new line of green tea in Russia, which like Turkey is a major tea market that has seen some turbulence in recent years, but which is beginning to recover.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.