The market is dominated by domestic suppliers, as imports account for 14.0% of total market size in 2022. Households drive market demand, with household spending representing 84.5% of total demand in 2022. Indonesia has the sixth largest market size for household cleaning and personal care products regionally, with demand reaching USD7.9 billion in 2022. Unilever Indonesia Tbk PT is the largest company in Indonesia, generating 32.1% of the industry’s total production value in 2022. The industry is fragmented, with the top five companies generating 38.5% of total production value in 2022. The total number of companies increases in 2022, to 3,386 units. The costs of the industry increase by 11.8% in 2022, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 11.1% of production value in 2022, the 12th highest regionally. The industry’s exports share increases in 2022 to 24.1% of total production output. With production value of USD8.0 billion, Indonesia accounts for 4.6% of the Asia Pacific total in 2022.
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This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Indonesia: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Indonesia: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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