The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2017
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As the world moves ever closer to “greener” business and lifestyle practices, households have become a central focus in sustainability trends. Homeowners are turning to smart-home technologies for cost-savings, taking out “green loans” to improve their dwelling’s energy efficiency, and creating opportunities for companies in areas like sustainable furniture and circular business models. This Strategy Briefing aims to analyse and highlight sustainability themes for households.
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A multitude of factors are creating greener households, aside from a greater goodwill towards sustainability. The rise and rise of single-person homes and urbanisation is helping to expand sustainable resources and streamline the focus on eco products. Improved facilities in emerging markets are helping to create cleaner footprints and modular apartments offer sustainable housing.
With rising energy prices in most countries, households are turning to energy-efficient products as a cost-saving device. Penetration of energy-efficient CFL and LED light bulbs has risen in advanced economies like the USA, while smart-home tools like thermostats have developed into a lucrative market.
The rapid expansion of household numbers in emerging markets, in some cases creating newly-formed mega cities, is a major challenge for sustainable households. Obstacles include unsustainable pressure on state infrastructure and resources, rising urban poverty, housing shortages, and overcrowding.
States are encouraging homes to be more sustainable by offering “green loans” – financing at below-market rates for energy-efficient households. Meanwhile, start-ups like the UK-based Azuri are helping low-income, off-grid homes in emerging markets gain access to renewable energy resources.
Retailers able to offer sustainable household goods with attractive designs are being embraced by a growing cohort of environmentally-conscious consumers. Households are also demonstrating growing demand for services aimed at recycling electronics, as used mobile phones and tablets pile up at home.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.