The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The Millennial generation (persons reaching young adulthood around the year 2000) is making a major impact on households, with a strong preference for energy efficiency, renewable consumption, smart-home technology, comfortable surroundings, and casual spaces. They have seen the ratings, read the comments, and they know what brings value and what does not. This Strategy Briefing will highlight the main trends linking Millennials and households.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Millennials are the second largest generation globally in terms of total population. However, they are more lucrative than the largest demographic, Generation Z, due to greater maturity and income potential. As Millennials continue to accrue wealth and experience, they will represent the most influential consumer segment through to 2030.
Millennials are now more important than ever for households. Many are now reaching late adulthood and thinking of starting a family, thus generating greater interest in real estate and household goods and services. This generation also continues to accrue wealth and overtake older generations in terms of purchasing power.
More so than any previous generation, Millennials know exactly what they want when it comes to property. Urban locations, close proximity to amenities, good infrastructure, affordable rates, and modular units are major factors in their decision-making. Rentals and apartments are key for this group.
Millennials are major drivers of surging single-person households worldwide. As single dwellers, they want their appliances to reflect their lifestyles. Smaller and non-family sized units appeal, with this group typically preferring design and practicality over size. Smart appliances have a big market among Millennials.
As major drivers behind the circular economy, Millennials appreciate goods that can deliver sustainable solutions. Anything that can be re-used or recycled holds value. Retro durables have also recently proven to be a big hit.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.