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Strategy Briefing

Households and Millennials

25 pages, Feb 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The Millennial generation (persons reaching young adulthood around the year 2000) is making a major impact on households, with a strong preference for energy efficiency, renewable consumption, smart-home technology, comfortable surroundings, and casual spaces. They have seen the ratings, read the comments, and they know what brings value and what does not. This Strategy Briefing will highlight the main trends linking Millennials and households.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Major footprint on global consumption

Millennials are the second largest generation globally in terms of total population. However, they are more lucrative than the largest demographic, Generation Z, due to greater maturity and income potential. As Millennials continue to accrue wealth and experience, they will represent the most influential consumer segment through to 2030.

Millennials are a vital segment for households

Millennials are now more important than ever for households. Many are now reaching late adulthood and thinking of starting a family, thus generating greater interest in real estate and household goods and services. This generation also continues to accrue wealth and overtake older generations in terms of purchasing power.

Specific needs when it comes to housing

More so than any previous generation, Millennials know exactly what they want when it comes to property. Urban locations, close proximity to amenities, good infrastructure, affordable rates, and modular units are major factors in their decision-making. Rentals and apartments are key for this group.

Smart, small appliances

Millennials are major drivers of surging single-person households worldwide. As single dwellers, they want their appliances to reflect their lifestyles. Smaller and non-family sized units appeal, with this group typically preferring design and practicality over size. Smart appliances have a big market among Millennials.

Re-use, recycle and retro

As major drivers behind the circular economy, Millennials appreciate goods that can deliver sustainable solutions. Anything that can be re-used or recycled holds value. Retro durables have also recently proven to be a big hit.

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Introduction

Scope

Key findings

Millennials are more influential than ever on the household

introduction

Biggest Millennial markets are in India, China and the USA

Smaller, Rented Homes Wanted

Millennial household heads already dominant in some regions

Millennials are reshaping the housing market

Demand surges for rentals and apartments in Millennial markets

Furniture and appliance manufacturers adapt

Eco, Digital, Reused and Retro

Convenience, affordability and efficiency wanted in digital

The green generation sees technology as a solution

The driving force behind the circular economy

The retro durable: using nostalgia to rebrand and resell

Millennials Case Studies

Tetra: countertop dishwasher meets Millennial mentality

Feather: furniture rental for consumers on the move

June: intelligent countertop oven for smart kitchens

Smama: smartphone marketplace for Japan’s frugalistas

Takeaways

Millennials must be part of the strategy with households

Millennials are shaping homes and interior spaces

Brands with digital, green and re-use mentality appeal

Why buy this report?

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Megatrends

Strategy Briefing

Households and Millennials

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Major footprint on global consumption

Millennials are a vital segment for households

Specific needs when it comes to housing

Smart, small appliances

Re-use, recycle and retro

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Millennials are more influential than ever on the household

introduction

Biggest Millennial markets are in India, China and the USA

Smaller, Rented Homes Wanted

Millennial household heads already dominant in some regions

Millennials are reshaping the housing market

Demand surges for rentals and apartments in Millennial markets

Furniture and appliance manufacturers adapt

Eco, Digital, Reused and Retro

Convenience, affordability and efficiency wanted in digital

The green generation sees technology as a solution

The driving force behind the circular economy

The retro durable: using nostalgia to rebrand and resell

Millennials Case Studies

Tetra: countertop dishwasher meets Millennial mentality

Feather: furniture rental for consumers on the move

June: intelligent countertop oven for smart kitchens

Smama: smartphone marketplace for Japan’s frugalistas

Takeaways

Millennials must be part of the strategy with households

Millennials are shaping homes and interior spaces

Brands with digital, green and re-use mentality appeal

Why buy this report?

Want to find out more about this report?

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