Households in Latin America

November 2018

A large proportion of Latin American households is urbanised, which makes them an attractive market for household goods and services targeted at urban areas. However, a growing population, unstable economies, congested megacities, and the decline of the nuclear family are expected to put additional pressure on resources in the region. This report analyses key household datasets for the region, both as a comparison to other regions and on a country-by-country level.

USD 1,325
Request More Information

Delivery

This report comes in PPT.

Key Findings

Decline of the nuclear family

High rates of divorce, changes in lifestyles, and a desire for independent living is spurring growth in single-person and couple-without-children households through to 2030. This is resulting in a shrinking family market and a decline in birth rates, particularly in urban areas. Less affordable real estate and the rising cost of living is an additional factor in encouraging more couples to have no or fewer children.

Apartments on the rise

Traditionally, houses have been the dominant dwelling type in Latin America. However, apartments are increasing in popularity, especially among the younger generation, due to rapid urbanisation and large movements of people to urban areas.

Growing property prices to boost demand for rented houses

Urbanisation and rising incomes across the region have led to growth in property prices and a boom in the construction market in Latin America. The changing market dynamics have encouraged more people to rent as a more affordable option, particularly among Millennials in urban areas.

Falling household size

The desire for independence among Millennials, fewer number of children per household, the gradual decline of the extended family, and a growing number of seniors living by themselves are factors driving a smaller household size in terms of persons.

Least educated region globally

Due to poor school infrastructure and high rates of poverty, Latin America is the least educated region globally. The vast majority of homes have basic primary education or no education at all. 

Introduction

Scope
Key findings

Regional Household Profiles

Latin America is extremely urbanised
Large homes to see the fastest growth rate
Rising property prices boost growth in rentals, mortgages
Boom in new housing led by apartments
Penetration of durables and basic appliances expands

Regional Household Inhabitant Profiles

Large family market, but singleton households surging
Shifting demographics drive contraction in household size
The elderly to become the largest cohort
Least educated region worldwide

Country Snapshots

Argentina: household durables and children per household
Argentina : h ousehold head status and households by type
Bolivia: household durables and children per household
Bolivia : household head status and households by type
Brazil: household durables and children per household
Brazil: household head status and households by type
Chile: household durables and children per household
Chile: household head status and households by type
Colombia: household durables and children per household
Colombia: household head status and households by type
Costa Rica: household durables and children per household
Costa Rica: household head status and households by type
Dominican Republic: household durables and children per household
Dominican Republic: household head status and households by type
Ecuador: household durables and children per household
Ecuador: household head status and households by type
Guatemala: household durables and children per household
Guatemala: household head status and households by type
Mexico: household durables and children per household
Mexico: household head status and households by type
Peru: household durables and children per household
Peru: household head status and households by type
Uruguay: household durables and children per household
Uruguay: household head status and households by type
Venezuela: household durables and children per household
Uzbekistan: household head status and households by type
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!