How AR/VR Headsets Could Transform the Toys and Game Industry

VR to make inroads following slow start by key headset manufacturers

As of 2016, the AR/VR market was comprised almost entirely of VR products, many of which were launched in the year, like the Oculus Rift, HTC Vive and the PlayStation VR. However, VR headsets have yet to make much of an impact in the market, as smartphone versions have largely been seen as a novelty, while premium versions remain too costly for most households. This is, however, set to change, which could have a major impact on the rest of toys and games.

Static console manufacturers waiting to see if VR or AR is a good fit before making a real push

Static consoles have largely kept VR at arms length, as only the PlayStation 4 has VR compatibility, and its headset is still a minor part of the PS4 ecosystem. With AR headsets still largely absent from the market, static consoles may wait until the next generation of consoles, or further, before pushing to integrate the technology.

Traditional toys increasing technology integration could create an AR future

Traditional toy manufacturers are increasingly looking for ways to add technological elements to their products. While the solitary nature of VR might not work with toys, AR headsets could have potential in creating a new form of interactive play, so long as it can avoid the pitfalls that plagued toys-to-life.

AR looms as a true game changer for toys and games and beyond

AR headsets have yet to truly enter the market, but their innovative properties could radically alter toys and games. AR headsets will allow digital interactions to happen constantly and at a more personal level. This will create opportunities in gaming, consumer electronics and other fields.

The impact of AR/VR might not be felt within next five years

While AR/VR headsets are expected to reach static console penetration levels in some markets by 2021, the true impact of the industry will not be felt until much later, when AR headsets have the potential to become nearly as commonplace as smartphones if they can live up to their current theoretical potential.