The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In digital commerce the marketplace model has grown faster than the traditional model over the past five years. It accounted for 41% of digital commerce sales in 2017, up from 17% in 2008. It is expected to continue to grow faster than the traditional model. This report explores how brands need to change to thrive in the digital marketplace world.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
It accounted for 41% of digital commerce sales in 2017, up from 17% in 2008.Because of the growing size of marketplaces, brands need to have a market place strategy.
The scale of marketplaces is expected to continue to grow. It is risky for brands to ignore marketplaces and potentially lose out on sales. However, it is possible to grow a business without a marketplace if the brand is able to establish strong direct channels to consumers and work with other strong retail partners.
Each marketplace, both large and small, have their own value propositions to shoppers and their own rules on what brands need to follow to be successful.It is important that brands have a specific plan for each marketplace partner to maximise the relationship.
The marketplaces of Amazon and Alibaba have reached incredible scale. It is becoming impossible for brands to ignore these platforms. Brands need to decide their strategy for each since both have different rules.
Selling on a marketplace is a new business model for brands, especially those who typically sell wholesale. It is important to start small to test and learn. It also may be necessary to work with a third party agency to manage the market place relationship at first before bringing the relationship in-house.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.