The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2018
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This report examines the prospects for single-serve, immediate consumption beverages and impulse soft drinks occasions. The importance of this segment to growth in the global industry is quantified and the unique, long-term pressures on the impulse and immediate consumption segment are introduced. Finally, possible emerging channels for impulse beverages inside and outside of grocery retail are explored.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The size of the single-serve, chilled segment of global beverages varies greatly by region, and remains particularly strong in developing consumer markets dominated by traditional channels of trade. The single-serve segment is clearly the main area of global growth in soft drinks, particularly in terms of value/ revenue.
While single-serve drinks is driving growth, the segment faces several particular obstacles in retail. Migration in grocery retail benefits several channels where multipack/future consumption is prioritised, while consumer behaviour moves in the direction of limiting consumption of less healthy impulse drinks and embracing the convenience of planned e-commerce.
The challenges for single-serve immediate and impulse drinks in retail underscore the importance of alternative channels. Foodservice will be a primary source of high-margin, single-serve format growth across a variety of categories. Furthermore, alternative, high-traffic locations such as travel hubs and offices will grow as valuable single-serve impulse locations.
Grocery retailers must learn to be more like foodservice operators, embracing peripheral indulgence areas, while also making the front-end location more accommodating to healthier beverage options. Furthermore, it is vital that grocery retailers find ways to build “impulse moments” into e-commerce routines, particularly via the click-and-collect retail model.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.