Strategy Briefing

How to Harness Digital Disruption for Success in Travel

Dec 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Digital disruption sparks innovation in the travel industry, as the rules of the game no longer apply and boundaries blur. The pace of change of digitalisation is not for the faint-hearted, and only travel brands with bold vision and agility will survive and thrive in this dynamic environment. This report looks at how travel brands are leveraging new technologies such as biometrics, artificial intelligence, Internet of Things and blockchain to keep one step ahead of the next big disruptor.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Disruption, what disruption?

The Fourth Industrial Revolution, artificial intelligence and cloud computing are accelerating automation, disrupting industries and business models, and how consumers buy and experience travel.

Becoming consumer-centric

Embarking on digital transformation is fundamental in becoming a consumer-centric entity where everything is considered through a people-focused lens – from consumers, employees and partners – to deliver an enhanced experience.

Selfie ID

Thanks to advances in biometrics, presenting passports and boarding passes will be relegated to the past, as airlines and airports aim to deliver a smooth, seamless traveller experience, removing major pain points from the customer journey.

AI potential

Artificial intelligence is a stand-out disruptive force, ushering in new ways of marketing thanks to personalisation, new distribution interfaces such as voice and new business models. Friend or foe, AI is here to stay.

Blockchain or bust

Blockchain promises so much, but has so far delivered little. It has the potential to be truly disruptive in terms of payments, ID management and smart contracts, with big potential for integrating carbon offsetting into transactions made.

Once on, never off

The key to future success is to keep evolving, as digital is never a done deal. It is an ongoing process of adaptation and transformation, with one eye on the bottom line and the other on disruption taking place at the fringes.

What if?

To manage disruption, the status quo cannot be taken for granted. Brands that challenge preconceived ideas will not only be better prepared, but also learn to embrace change for inspiration, discover new strategies and revenue streams.

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Introduction

Scope

Key findings

Digital Transformation

Timeline: the digitalisation of travel is ongoing

Adapting to change as a constant

Online travel reaches a tipping point

Accelerated performance by the digital leaders

Business pins its future hopes on AI and IoT

Consumers dictate the terms of engagement

Technology also has a dark side

Dealing with a digital disruptor such as Airbnb

Finding your feet in shifting sands

Digital transformation in action

Seamless Travel

Searching for the holy grail of seamless travel

Air travel gets a much-needed overhaul

Key digital assets to consider

Biometrics for passenger flow facilitation

Aruba Happy Flow: gliding through the airport

AI evokes extreme reactions

Putting a value on AI

The impact of AI is changing, with personalisation the focus for now

Travel brands pivot slowly towards AI and voice

Google: personalised recommendations key in the age of voice

Travelsify : next gen search to narrow the expectation gap

Travel start-ups pivot to AI

Internet of Things and geospatial data mean business

SITA: using autonomous machines to tackle queues

Blockchain : disruptive but underwhelming so far

Winding Tree: goes direct to the source

Salesforce: CRM for optimising the customer experience

Customer Journey

The connected consumer universe is ever-expanding

Online woven into the customer journey

Simplicity unlocks value potential

Changi Airport: immersive makes the ordinary extraordinary

Disney Magic Band: consumer-centricity demands radical thinking

Future-proofed for Success

Embracing the chaos to harness change

ABG’s long-term business transformation to mobility

Accor: disrupting itself before anyone else does

TripAdvisor pivots to social media to drive value at every stage

TUI banks on personalised experiences and digitalisation

Questions that keep brands up at night: right to travel

New business models: what lies out there?

Changing booking habits: predicting the unpredictable

Glossary

Glossary of terms

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

How to Harness Digital Disruption for Success in Travel

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Disruption, what disruption?

Becoming consumer-centric

Selfie ID

AI potential

Blockchain or bust

Once on, never off

What if?

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Digital Transformation

Timeline: the digitalisation of travel is ongoing

Adapting to change as a constant

Online travel reaches a tipping point

Accelerated performance by the digital leaders

Business pins its future hopes on AI and IoT

Consumers dictate the terms of engagement

Technology also has a dark side

Dealing with a digital disruptor such as Airbnb

Finding your feet in shifting sands

Digital transformation in action

Seamless Travel

Searching for the holy grail of seamless travel

Air travel gets a much-needed overhaul

Key digital assets to consider

Biometrics for passenger flow facilitation

Aruba Happy Flow: gliding through the airport

AI evokes extreme reactions

Putting a value on AI

The impact of AI is changing, with personalisation the focus for now

Travel brands pivot slowly towards AI and voice

Google: personalised recommendations key in the age of voice

Travelsify : next gen search to narrow the expectation gap

Travel start-ups pivot to AI

Internet of Things and geospatial data mean business

SITA: using autonomous machines to tackle queues

Blockchain : disruptive but underwhelming so far

Winding Tree: goes direct to the source

Salesforce: CRM for optimising the customer experience

Customer Journey

The connected consumer universe is ever-expanding

Online woven into the customer journey

Simplicity unlocks value potential

Changi Airport: immersive makes the ordinary extraordinary

Disney Magic Band: consumer-centricity demands radical thinking

Future-proofed for Success

Embracing the chaos to harness change

ABG’s long-term business transformation to mobility

Accor: disrupting itself before anyone else does

TripAdvisor pivots to social media to drive value at every stage

TUI banks on personalised experiences and digitalisation

Questions that keep brands up at night: right to travel

New business models: what lies out there?

Changing booking habits: predicting the unpredictable

Glossary

Glossary of terms

Why buy this report?

Want to find out more about this report?

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