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Strategy Briefing

How to Maximise Growth in the US Colour Cosmetics Market?

23 pages, Jul 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The colour cosmetics market in the US is still far from saturation. In the next five years, US colour cosmetics will gain another USD2.9 billion. It is the second most lucrative market in the world (behind China) and the third country in the world to have the biggest unmet potential. Within colour cosmetics, facial make-up and lip products have the highest growth prospects and potential. How can beauty brands win and become the next million-dollar brand?

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Why colour cosmetics in the US?

In the next five years, US colour cosmetics will gain another USD2.9 billion. It is the second most lucrative market in the world (behind China) and the third country in the world with the biggest unmet potential.

Facial make-up and lip products have the highest growth prospects and potential

Facial make-up’s latest quarterly update forecast remains the strongest in absolute retail value terms; the market will grow by USD1.2 billion by 2022. According to Euromonitor’s Industry Forecast Model, it also has the biggest unmet potential; meaning, there still some room for growth. Lip products is also showing good prospects and potential. Lip products is expected to gain USD881 million by 2022 and has an unmet market potential of almost USD1 billion.

Growth drivers

Income (GPD per capita) is not the most impacting driver. As consumers are becoming more affluent, they buy more facial make-up and lip products but habit persistence and soft drivers play a more important role with the growth of those two markets.

How to win

To win, beauty brands need to target the right distribution strategy. Beauty specialist retailers and internet retailing are two dynamic distribution channels, which have both increased by five percentage points in five years. However, a shift in attitudes in consumers means that an online strategy needs to be carefully planned. Consumers of all age are digitally influenced but not to the same extent. This means beauty brands need to refrain from a one-size-fits-all policy when it comes to digital investment. The same can be applied to products variety; think about diversity. Lastly, consumer lifestyles are changing; and therefore, brands should change too and align with lifestyle choices.

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Introduction

Scope

Key findings

Why should we be looking at the US m arket…?

…because brands can go from zero to hero

What Can IFM Tell Us: What and How

Where are the highest growth prospects and potential?

A focus on facial make-up and lip products: What is driving growth?

How price and income impact facial make-up and lip products

A closer look at soft drivers for facial make-up and lip products

How to Win

Target the right distribution strategy

Is the online channel for everyone?

Speak the same language as your consumers

Think how diversity can create opportunities in beauty

Connect product lines with consumer lifestyles

About Our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

How to Maximise Growth in the US Colour Cosmetics Market?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Why colour cosmetics in the US?

Facial make-up and lip products have the highest growth prospects and potential

Growth drivers

How to win

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Why should we be looking at the US m arket…?

…because brands can go from zero to hero

What Can IFM Tell Us: What and How

Where are the highest growth prospects and potential?

A focus on facial make-up and lip products: What is driving growth?

How price and income impact facial make-up and lip products

A closer look at soft drivers for facial make-up and lip products

How to Win

Target the right distribution strategy

Is the online channel for everyone?

Speak the same language as your consumers

Think how diversity can create opportunities in beauty

Connect product lines with consumer lifestyles

About Our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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