How to Meet The Connected Consumer’s Need For A Seamless Mobile Commerce Experience

Introduction

Scope of strategy briefing

Key findings

Placing Mobile in Retail Context

Hyperconnected consumers provide insights into future retail trends

Variety of channels and devices let consumers choose how to shop

Leveraging mobile among multiple channels along path to purchase

Strategies needed for every stage of the path to purchase

How do shoppers end up buying in a physical store versus mobile ?

Who are mobile shoppers and buyers, now and in the future?

Store bias remains hurdle for online purchase in certain categories

Little variation among product categories for mobile purchases

The ever-evolving payment experience

Mobile phone increasingly becoming purchase device of choice

The Ever-Evolving Payment Experience

A number of barriers continue to hinder mobile-based commerce

Companies focus on eliminating friction of mobile-based commerce

Mobile provides foundation for a variety of payment platforms

Social media: The future of the brand-and-consumer relationship

Emerging market consumers more likely to embrace social media

Prospect of proximity payments has garnered recent headlines

Reasons that consumers have not used in-store mobile payments

User-friendly app, loyalty top the list of preferred features

Proximity payments are forecast to outpace remote payments

Merchants fight for a place at their own checkout counters

Mobile-Driven Insights and Strategies

Three strategies for creating a seamless mobile experience

Strategies needed for every stage of the path to purchase

Mobile strategies should focus on three key consumer desires

Brands should leverage technology to drive brand engagement

Social media platforms begin to monetise the network’s reach

Why social commerce has the power to drive mobile commerce

Hurdles to commerce one day unfolding in the social media stream

Other important technologies not to be overlooked by marketers

Mobile wallets could become the central hub for digital consumers

A mobile wallet could one day store all aspects of commerce life

In time, mobile wallets could usher in the era of personalisation

Report Definitions

Data parameters and report definitions

Related analysis

Related analysis

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