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Strategy Briefing

How to Tap into the Untapped Potential in Drinks

53 pages, Dec 2009

US$2,000

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About This Report

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The opportunities for commercialised drinks in the “untapped zone”, comprising Asia-Pacific, and the Middle East and Africa are vast, especially if disposable spending power grows and broader cross-sections of the population are brought into mainstream retail consumption culture. Currently, branded packaged drinks account for only 10% of recommended liquid intake, and with the combined population in this region estimated at around 5 billion people, this implies a colossal potential windfall.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Setting the Scene: Untapped Zone

What Does the Region with Untapped Potential Drink in 2009

Key Findings

Asia-Pacific

Asia-Pacific: 2009 Snapshot

Region of Opportunity Across Wide Array of Sectors

Beer, Water and Juice are Key Growth Sectors

Beer to Continue to Dominate Spending

Asia-Pacific: Key Drinks Fortunes in Economic Downturn

Asia-Pacific: Longer Term Trends in the Share of Throat

Opportunity Case Study: China

China: Beer to Hold Lead Beverage Position to 2013

China: Soy Beverages Gains from Milk Losses

Opportunity Case Study: India

India: Spirits to Fuel 50% of Drinks Spending by 2013

India: Dairy in Focus

Opportunity Case Study: Indonesia

Indonesia: Water to Fuel Almost Half Drinks Volume by 2013

Opportunity Case Study: Vietnam

Vietnam: Opportunities in Alcoholic Drinks

Middle East and Africa

Middle East and Africa: 2009 Snapshot

Carbonates Drive Spending in 2009

1 Billion Litre Increase for Tea in 2009

MEA Region: Longer Term Trends in Share of Throat

Drinking Yoghurt Tipped to Add Value

MEA region: Key Drinks Fortunes in Economic Downturn

Opportunity Case Study: Saudi Arabia

Saudi Arabia: Key Carbonates Opportunity Market to 2013

Saudi Arabia: Growth Potential in Milk

Opportunity Case Study: Iran

Iran: Attractive Value Opportunity in Soft Drinks to 2013

Opportunity Case Study: Alcoholic Drinks in Nigeria

Nigeria: Alcoholic Drinks Heading for a Soft Landing

Appendix 1: Evolution of the Drinks Market in Asia-Pacific

Substantial Gains for Bottled Water: 1998-2008

China Fuels Big Increase in Juice Consumption

Beer and Spirits Steer Beverage Spending

Appendix 2: Evolution of the Drinks Market in Middle East and Africa

Limited Change in the Mix: 1998-2008

Functional and Adult Drinks on the Rise

Bottled Water Picks up Share of Wallet

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

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Megatrends

Strategy Briefing

How to Tap into the Untapped Potential in Drinks

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Setting the Scene: Untapped Zone

What Does the Region with Untapped Potential Drink in 2009

Key Findings

Asia-Pacific

Asia-Pacific: 2009 Snapshot

Region of Opportunity Across Wide Array of Sectors

Beer, Water and Juice are Key Growth Sectors

Beer to Continue to Dominate Spending

Asia-Pacific: Key Drinks Fortunes in Economic Downturn

Asia-Pacific: Longer Term Trends in the Share of Throat

Opportunity Case Study: China

China: Beer to Hold Lead Beverage Position to 2013

China: Soy Beverages Gains from Milk Losses

Opportunity Case Study: India

India: Spirits to Fuel 50% of Drinks Spending by 2013

India: Dairy in Focus

Opportunity Case Study: Indonesia

Indonesia: Water to Fuel Almost Half Drinks Volume by 2013

Opportunity Case Study: Vietnam

Vietnam: Opportunities in Alcoholic Drinks

Middle East and Africa

Middle East and Africa: 2009 Snapshot

Carbonates Drive Spending in 2009

1 Billion Litre Increase for Tea in 2009

MEA Region: Longer Term Trends in Share of Throat

Drinking Yoghurt Tipped to Add Value

MEA region: Key Drinks Fortunes in Economic Downturn

Opportunity Case Study: Saudi Arabia

Saudi Arabia: Key Carbonates Opportunity Market to 2013

Saudi Arabia: Growth Potential in Milk

Opportunity Case Study: Iran

Iran: Attractive Value Opportunity in Soft Drinks to 2013

Opportunity Case Study: Alcoholic Drinks in Nigeria

Nigeria: Alcoholic Drinks Heading for a Soft Landing

Appendix 1: Evolution of the Drinks Market in Asia-Pacific

Substantial Gains for Bottled Water: 1998-2008

China Fuels Big Increase in Juice Consumption

Beer and Spirits Steer Beverage Spending

Appendix 2: Evolution of the Drinks Market in Middle East and Africa

Limited Change in the Mix: 1998-2008

Functional and Adult Drinks on the Rise

Bottled Water Picks up Share of Wallet

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

Why buy this report?

Want to find out more about this report?

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