What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
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Introduction
Scope
Objectives of the Drinking Habits Series
Objectives
Setting the Scene: Untapped Zone
What Does the Region with Untapped Potential Drink in 2009
Key Findings
Asia-Pacific
Asia-Pacific: 2009 Snapshot
Region of Opportunity Across Wide Array of Sectors
Beer, Water and Juice are Key Growth Sectors
Beer to Continue to Dominate Spending
Asia-Pacific: Key Drinks Fortunes in Economic Downturn
Asia-Pacific: Longer Term Trends in the Share of Throat
Opportunity Case Study: China
China: Beer to Hold Lead Beverage Position to 2013
China: Soy Beverages Gains from Milk Losses
Opportunity Case Study: India
India: Spirits to Fuel 50% of Drinks Spending by 2013
India: Dairy in Focus
Opportunity Case Study: Indonesia
Indonesia: Water to Fuel Almost Half Drinks Volume by 2013
Opportunity Case Study: Vietnam
Vietnam: Opportunities in Alcoholic Drinks
Middle East and Africa
Middle East and Africa: 2009 Snapshot
Carbonates Drive Spending in 2009
1 Billion Litre Increase for Tea in 2009
MEA Region: Longer Term Trends in Share of Throat
Drinking Yoghurt Tipped to Add Value
MEA region: Key Drinks Fortunes in Economic Downturn
Opportunity Case Study: Saudi Arabia
Saudi Arabia: Key Carbonates Opportunity Market to 2013
Saudi Arabia: Growth Potential in Milk
Opportunity Case Study: Iran
Iran: Attractive Value Opportunity in Soft Drinks to 2013
Opportunity Case Study: Alcoholic Drinks in Nigeria
Nigeria: Alcoholic Drinks Heading for a Soft Landing
Appendix 1: Evolution of the Drinks Market in Asia-Pacific
Substantial Gains for Bottled Water: 1998-2008
China Fuels Big Increase in Juice Consumption
Beer and Spirits Steer Beverage Spending
Appendix 2: Evolution of the Drinks Market in Middle East and Africa
Limited Change in the Mix: 1998-2008
Functional and Adult Drinks on the Rise
Bottled Water Picks up Share of Wallet
Definitions
General Definitions
Alcoholic Drinks Definitions
Hot Drinks Definitions
Liquid Dairy Definitions
Soft Drinks Definitions