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Strategy Briefing
How to Tap into the Untapped Potential in Drinks
Dec 2009
US$2,000
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The opportunities for commercialised drinks in the “untapped zone”, comprising Asia-Pacific, and the Middle East and Africa are vast, especially if disposable spending power grows and broader cross-sections of the population are brought into mainstream retail consumption culture. Currently, branded packaged drinks account for only 10% of recommended liquid intake, and with the combined population in this region estimated at around 5 billion people, this implies a colossal potential windfall.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
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Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Objectives of the Drinking Habits Series
Objectives
Setting the Scene: Untapped Zone
What Does the Region with Untapped Potential Drink in 2009
Key Findings
Asia-Pacific
Asia-Pacific: 2009 Snapshot
Region of Opportunity Across Wide Array of Sectors
Beer, Water and Juice are Key Growth Sectors
Beer to Continue to Dominate Spending
Asia-Pacific: Key Drinks Fortunes in Economic Downturn
Asia-Pacific: Longer Term Trends in the Share of Throat
Opportunity Case Study: China
China: Beer to Hold Lead Beverage Position to 2013
China: Soy Beverages Gains from Milk Losses
Opportunity Case Study: India
India: Spirits to Fuel 50% of Drinks Spending by 2013
India: Dairy in Focus
Opportunity Case Study: Indonesia
Indonesia: Water to Fuel Almost Half Drinks Volume by 2013
Opportunity Case Study: Vietnam
Vietnam: Opportunities in Alcoholic Drinks
Middle East and Africa
Middle East and Africa: 2009 Snapshot
Carbonates Drive Spending in 2009
1 Billion Litre Increase for Tea in 2009
MEA Region: Longer Term Trends in Share of Throat
Drinking Yoghurt Tipped to Add Value
MEA region: Key Drinks Fortunes in Economic Downturn
Opportunity Case Study: Saudi Arabia
Saudi Arabia: Key Carbonates Opportunity Market to 2013
Saudi Arabia: Growth Potential in Milk
Opportunity Case Study: Iran
Iran: Attractive Value Opportunity in Soft Drinks to 2013
Opportunity Case Study: Alcoholic Drinks in Nigeria
Nigeria: Alcoholic Drinks Heading for a Soft Landing
Appendix 1: Evolution of the Drinks Market in Asia-Pacific
Substantial Gains for Bottled Water: 1998-2008
China Fuels Big Increase in Juice Consumption
Beer and Spirits Steer Beverage Spending
Appendix 2: Evolution of the Drinks Market in Middle East and Africa
Limited Change in the Mix: 1998-2008
Functional and Adult Drinks on the Rise
Bottled Water Picks up Share of Wallet
Definitions
General Definitions
Alcoholic Drinks Definitions
Hot Drinks Definitions
Liquid Dairy Definitions
Soft Drinks Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Global Economic Forecasts: Q2 2020 | May 2020
- Global Economic Forecasts: Q1 2020 | Feb 2020
- Global Economic Forecasts: Q4 2019 | Nov 2019
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Hot Drinks in Algeria | Jan 2021
- Hot Drinks in Angola | Dec 2019
- Hot Drinks in Argentina | Dec 2020
- Hot Drinks in Australia | Jan 2021
- Hot Drinks in Austria | Jan 2021
- Hot Drinks in Azerbaijan | Dec 2020
- Hot Drinks in Bangladesh | Dec 2019
- Hot Drinks in Belarus | Dec 2020
- Hot Drinks in Belgium | Dec 2020
- Hot Drinks in Bolivia | Dec 2020
- Hot Drinks in Bosnia and Herzegovina | Jan 2021
- Hot Drinks in Bosnia-Herzegovina | Mar 2019
- Hot Drinks in Brazil | Jan 2021
- Hot Drinks in Bulgaria | Dec 2020
- Hot Drinks in Cambodia | Dec 2019
- Hot Drinks in Cameroon | Dec 2020
- Hot Drinks in Canada | Dec 2020
- Hot Drinks in Chile | Jan 2021
- Hot Drinks in China | Dec 2020
- Hot Drinks in Colombia | Jan 2021
- Hot Drinks in Costa Rica | Dec 2020
- Hot Drinks in Côte d'Ivoire | Dec 2019
- Hot Drinks in Croatia | Jan 2021
- Hot Drinks in Denmark | Jan 2021
- Hot Drinks in Dominican Republic | Dec 2020
- Hot Drinks in Ecuador | Dec 2020
- Hot Drinks in Egypt | Nov 2019
- Hot Drinks in El Salvador | Dec 2019
- Hot Drinks in Estonia | Jan 2021
- Hot Drinks in Ethiopia | Dec 2019
- Hot Drinks in Finland | Dec 2020
- Hot Drinks in France | Dec 2020
- Hot Drinks in Georgia | Nov 2019
- Hot Drinks in Germany | Dec 2020
- Hot Drinks in Ghana | Dec 2019
- Hot Drinks in Greece | Dec 2020
- Hot Drinks in Guatemala | Dec 2020
- Hot Drinks in Honduras | Nov 2019
- Hot Drinks in Hong Kong, China | Dec 2020
- Hot Drinks in Hungary | Dec 2020
- Hot Drinks in India | Dec 2020
- Hot Drinks in Indonesia | Dec 2020
- Hot Drinks in Iraq | Dec 2019
- Hot Drinks in Ireland | Dec 2020
- Hot Drinks in Israel | Dec 2019
- Hot Drinks in Italy | Dec 2020
- Hot Drinks in Japan | Dec 2020
- Hot Drinks in Jordan | Dec 2019
- Hot Drinks in Kazakhstan | Dec 2020
- Hot Drinks in Kenya | Dec 2020
- Hot Drinks in Kuwait | Dec 2019
- Hot Drinks in Laos | Dec 2019
- Hot Drinks in Latvia | Nov 2019
- Hot Drinks in Lebanon | Dec 2019
- Hot Drinks in Lithuania | Jan 2021
- Hot Drinks in Macedonia | Mar 2019
- Hot Drinks in Malaysia | Dec 2020
- Hot Drinks in Mexico | Dec 2020
- Hot Drinks in Morocco | Nov 2019
- Hot Drinks in Myanmar | Dec 2019
- Hot Drinks in New Zealand | Jan 2021
- Hot Drinks in Nigeria | Jan 2021
- Hot Drinks in North Macedonia | Nov 2019
- Hot Drinks in Norway | Dec 2020
- Hot Drinks in Oman | Dec 2019
- Hot Drinks in Pakistan | Apr 2019
- Hot Drinks in Panama | Dec 2019
- Hot Drinks in Paraguay | Dec 2019
- Hot Drinks in Peru | Dec 2020
- Hot Drinks in Poland | Dec 2020
- Hot Drinks in Portugal | Dec 2020
- Hot Drinks in Qatar | Dec 2019
- Hot Drinks in Romania | Dec 2020
- Hot Drinks in Russia | Jan 2021
- Hot Drinks in Saudi Arabia | Jan 2021
- Hot Drinks in Serbia | Jan 2021
- Hot Drinks in Singapore | Dec 2020
- Hot Drinks in Slovakia | Jan 2021
- Hot Drinks in Slovenia | Dec 2020
- Hot Drinks in South Africa | Dec 2019
- Hot Drinks in South Korea | Dec 2020
- Hot Drinks in Spain | Dec 2020
- Hot Drinks in Sri Lanka | Dec 2019
- Hot Drinks in Sweden | Dec 2020
- Hot Drinks in Switzerland | Dec 2020
- Hot Drinks in Taiwan | Dec 2020
- Hot Drinks in Tanzania | Dec 2019
- Hot Drinks in Thailand | Jan 2021
- Hot Drinks in the Czech Republic | Dec 2020
- Hot Drinks in the Netherlands | Dec 2020
- Hot Drinks in the Philippines | Dec 2020
- Hot Drinks in the United Arab Emirates | Nov 2019
- Hot Drinks in the United Kingdom | Dec 2020
- Hot Drinks in the US | Dec 2020
- Hot Drinks in Tunisia | Dec 2019
- Hot Drinks in Turkey | Dec 2020
- Hot Drinks in Uganda | Dec 2019
- Hot Drinks in Ukraine | Jan 2020
- Hot Drinks in Uruguay | Dec 2020
- Hot Drinks in Uzbekistan | Dec 2019
- Hot Drinks in Venezuela | Feb 2018
- Hot Drinks in Vietnam | Dec 2020
Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Global Economic Forecasts: Q2 2020 | May 2020
- Global Economic Forecasts: Q1 2020 | Feb 2020
- Global Economic Forecasts: Q4 2019 | Nov 2019
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
- Global FMCG Trends in 2009 and 2010: Legacy of the Downturn | Sep 2010
- The Way We Eat Now | Nov 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Hot Drinks in Algeria | Jan 2021
- Hot Drinks in Angola | Dec 2019
- Hot Drinks in Argentina | Dec 2020
- Hot Drinks in Australia | Jan 2021
- Hot Drinks in Austria | Jan 2021
- Hot Drinks in Azerbaijan | Dec 2020
- Hot Drinks in Bangladesh | Dec 2019
- Hot Drinks in Belarus | Dec 2020
- Hot Drinks in Belgium | Dec 2020
- Hot Drinks in Bolivia | Dec 2020
- Hot Drinks in Bosnia and Herzegovina | Jan 2021
- Hot Drinks in Bosnia-Herzegovina | Mar 2019
- Hot Drinks in Brazil | Jan 2021
- Hot Drinks in Bulgaria | Dec 2020
- Hot Drinks in Cambodia | Dec 2019
- Hot Drinks in Cameroon | Dec 2020
- Hot Drinks in Canada | Dec 2020
- Hot Drinks in Chile | Jan 2021
- Hot Drinks in China | Dec 2020
- Hot Drinks in Colombia | Jan 2021
- Hot Drinks in Costa Rica | Dec 2020
- Hot Drinks in Côte d'Ivoire | Dec 2019
- Hot Drinks in Croatia | Jan 2021
- Hot Drinks in Denmark | Jan 2021
- Hot Drinks in Dominican Republic | Dec 2020
- Hot Drinks in Ecuador | Dec 2020
- Hot Drinks in Egypt | Nov 2019
- Hot Drinks in El Salvador | Dec 2019
- Hot Drinks in Estonia | Jan 2021
- Hot Drinks in Ethiopia | Dec 2019
- Hot Drinks in Finland | Dec 2020
- Hot Drinks in France | Dec 2020
- Hot Drinks in Georgia | Nov 2019
- Hot Drinks in Germany | Dec 2020
- Hot Drinks in Ghana | Dec 2019
- Hot Drinks in Greece | Dec 2020
- Hot Drinks in Guatemala | Dec 2020
- Hot Drinks in Honduras | Nov 2019
- Hot Drinks in Hong Kong, China | Dec 2020
- Hot Drinks in Hungary | Dec 2020
- Hot Drinks in India | Dec 2020
- Hot Drinks in Indonesia | Dec 2020
- Hot Drinks in Iraq | Dec 2019
- Hot Drinks in Ireland | Dec 2020
- Hot Drinks in Israel | Dec 2019
- Hot Drinks in Italy | Dec 2020
- Hot Drinks in Japan | Dec 2020
- Hot Drinks in Jordan | Dec 2019
- Hot Drinks in Kazakhstan | Dec 2020
- Hot Drinks in Kenya | Dec 2020
- Hot Drinks in Kuwait | Dec 2019
- Hot Drinks in Laos | Dec 2019
- Hot Drinks in Latvia | Nov 2019
- Hot Drinks in Lebanon | Dec 2019
- Hot Drinks in Lithuania | Jan 2021
- Hot Drinks in Macedonia | Mar 2019
- Hot Drinks in Malaysia | Dec 2020
- Hot Drinks in Mexico | Dec 2020
- Hot Drinks in Morocco | Nov 2019
- Hot Drinks in Myanmar | Dec 2019
- Hot Drinks in New Zealand | Jan 2021
- Hot Drinks in Nigeria | Jan 2021
- Hot Drinks in North Macedonia | Nov 2019
- Hot Drinks in Norway | Dec 2020
- Hot Drinks in Oman | Dec 2019
- Hot Drinks in Pakistan | Apr 2019
- Hot Drinks in Panama | Dec 2019
- Hot Drinks in Paraguay | Dec 2019
- Hot Drinks in Peru | Dec 2020
- Hot Drinks in Poland | Dec 2020
- Hot Drinks in Portugal | Dec 2020
- Hot Drinks in Qatar | Dec 2019
- Hot Drinks in Romania | Dec 2020
- Hot Drinks in Russia | Jan 2021
- Hot Drinks in Saudi Arabia | Jan 2021
- Hot Drinks in Serbia | Jan 2021
- Hot Drinks in Singapore | Dec 2020
- Hot Drinks in Slovakia | Jan 2021
- Hot Drinks in Slovenia | Dec 2020
- Hot Drinks in South Africa | Dec 2019
- Hot Drinks in South Korea | Dec 2020
- Hot Drinks in Spain | Dec 2020
- Hot Drinks in Sri Lanka | Dec 2019
- Hot Drinks in Sweden | Dec 2020
- Hot Drinks in Switzerland | Dec 2020
- Hot Drinks in Taiwan | Dec 2020
- Hot Drinks in Tanzania | Dec 2019
- Hot Drinks in Thailand | Jan 2021
- Hot Drinks in the Czech Republic | Dec 2020
- Hot Drinks in the Netherlands | Dec 2020
- Hot Drinks in the Philippines | Dec 2020
- Hot Drinks in the United Arab Emirates | Nov 2019
- Hot Drinks in the United Kingdom | Dec 2020
- Hot Drinks in the US | Dec 2020
- Hot Drinks in Tunisia | Dec 2019
- Hot Drinks in Turkey | Dec 2020
- Hot Drinks in Uganda | Dec 2019
- Hot Drinks in Ukraine | Jan 2020
- Hot Drinks in Uruguay | Dec 2020
- Hot Drinks in Uzbekistan | Dec 2019
- Hot Drinks in Venezuela | Feb 2018
- Hot Drinks in Vietnam | Dec 2020