The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2016
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The scope of urban transport is changing as changing consumer lifestyles, technological innovation and the advent of the climate-conscious consumer is fostering new urban mobility trends. These trends often help shape the lifestyle options consumers take when retailing. With this in mind, businesses should aim to take into account the urban mobility patterns chosen by consumers when entering different markets. These strategies should complement the urban mobility preferences chosen by consumers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
For a long term vehicle-centric urban development was a key trend in all developed cities. In more recent years, urban mobility trends are changing as consumer lifestyles, technological innovation and environmental pressures transform some cities into less car-centric yet lively areas.
Highly dense cities generally can have more locations with high consumer footfall, yet residents face difficulties in convenient commuting between two distant city locations. This suggest retail strategies which take into account challenges to access distant locations in the city.
In some cities, people use cars more often, meaning car-friendly retail strategies should be adopted (e.g. outlets with car parks). Other cities are trying to deter the use of cars through increased taxes and other regulatory requirements. Retailing in such cities should take on a more car-free based model (shopping closer to home), with better pedestrian and/or public transport access.
Four city types were presented based on their level of population density and degree of car ownership. Different market entry strategies are needed for different cities. For example, in some cities which are more car centric and dense, multiple retail channels would be much more appropriate, while other cities that may be less dense, would benefit from retail options in central locations.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.