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Strategy Briefing

How Urban Transport Shapes Consumer Lifestyles

24 pages, Nov 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The scope of urban transport is changing as changing consumer lifestyles, technological innovation and the advent of the climate-conscious consumer is fostering new urban mobility trends. These trends often help shape the lifestyle options consumers take when retailing. With this in mind, businesses should aim to take into account the urban mobility patterns chosen by consumers when entering different markets. These strategies should complement the urban mobility preferences chosen by consumers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Business decisions should be influenced by urban mobility trends

For a long term vehicle-centric urban development was a key trend in all developed cities. In more recent years, urban mobility trends are changing as consumer lifestyles, technological innovation and environmental pressures transform some cities into less car-centric yet lively areas.

Population density is one key dimension in describing urban mobility patterns

Highly dense cities generally can have more locations with high consumer footfall, yet residents face difficulties in convenient commuting between two distant city locations. This suggest retail strategies which take into account challenges to access distant locations in the city.

Rate of vehicle ownership is another pattern describing urban mobility type

In some cities, people use cars more often, meaning car-friendly retail strategies should be adopted (e.g. outlets with car parks). Other cities are trying to deter the use of cars through increased taxes and other regulatory requirements. Retailing in such cities should take on a more car-free based model (shopping closer to home), with better pedestrian and/or public transport access.

Cities can be clustered into four key types based on their urban mobility trends, indicating varying strategies for market entry

Four city types were presented based on their level of population density and degree of car ownership. Different market entry strategies are needed for different cities. For example, in some cities which are more car centric and dense, multiple retail channels would be much more appropriate, while other cities that may be less dense, would benefit from retail options in central locations.

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Introduction

Scope

Key findings

Urban Mobility Trends

What influences urban transport in developed cities today?

Consumer lifestyles: Changing preferences for travel

Technological innovation: Shifting approach to urban mobility

Environmental pressures: More sustainable transport alternatives

City Types

Key factors in urban mobility (1): Car ownership trends

Key factors in urban mobility (2): Population densities

Defining cities by their urban mobility type

Urban mobility in developed cities: Identifying four city types

City type impact on consumer mobility

Implications for Business Strategy

Key considerations of urban mobility - impacts for business strategy

Urban mobility case study: Antwerp ( type 1 city)

Urban mobility case study: Rome ( type 2 city)

Urban mobility case study: Helsinki (type 3 city)

Urban mobility case study: Seoul (type 4 city)

Conclusion

Population density and car use offer business strategy insights

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

How Urban Transport Shapes Consumer Lifestyles

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Business decisions should be influenced by urban mobility trends

Population density is one key dimension in describing urban mobility patterns

Rate of vehicle ownership is another pattern describing urban mobility type

Cities can be clustered into four key types based on their urban mobility trends, indicating varying strategies for market entry

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Urban Mobility Trends

What influences urban transport in developed cities today?

Consumer lifestyles: Changing preferences for travel

Technological innovation: Shifting approach to urban mobility

Environmental pressures: More sustainable transport alternatives

City Types

Key factors in urban mobility (1): Car ownership trends

Key factors in urban mobility (2): Population densities

Defining cities by their urban mobility type

Urban mobility in developed cities: Identifying four city types

City type impact on consumer mobility

Implications for Business Strategy

Key considerations of urban mobility - impacts for business strategy

Urban mobility case study: Antwerp ( type 1 city)

Urban mobility case study: Rome ( type 2 city)

Urban mobility case study: Helsinki (type 3 city)

Urban mobility case study: Seoul (type 4 city)

Conclusion

Population density and car use offer business strategy insights

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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