Strategy Briefing

How We Eat: The Changing Face of Global Mealtimes

39 pages, Oct 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumers’ eating patterns have undergone fundamental changes, shifting from traditional family meals to a more fragmented and flexible eating style, encompassing multiple small meals, often eaten on the go or alone. This global report looks at how the way we eat has changed, and what implications this has for the food we choose to eat.

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Overview

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the move from set meal times to anytime eating

While eating styles remain very strongly influenced by tradition and culture, many consumers are moving away from a pattern of eating three fixed meals a day towards a much more flexible pattern of snacking and grazing during the day and eating at any time that is convenient.

This has led to the rising importance of snacks, which now need to serve a nutritional purpose, as well as just fill a gap between meals and to habits of eating smaller meals with little regard to the time of day.

Where consumers eat: home, restaurant or on the go

Where consumers eat is also shifting; spending on eating out is growing faster than spending on packaged food. Where consumers eat out has moved from formal restaurants to eating at work, on the move and in casual, grazing-based settings, such as street food markets.

Eating at home needs to be quick

Time spent on preparing food at home is limited, with most meals in most markets being prepared in under 30 minutes. Consumers are looking for exciting, healthy food but it needs to be on the table quickly.

Eating alone, at home or in restaurants

Meals used to be social occasions, but it is becoming more common for people to eat alone; out of choice or necessity. Technology is filling this gap, with consumers interacting with devices while eating at home, whether alone or with family and with restaurants starting to cater specifically to lone diners.

Breakfast is the most flexible meal

Breakfast is a meal that is often skipped, eaten on the go or consumed while performing other tasks. Lunch is the most fixed meal, in line with school and work lunch hours, while dinner is increasingly casual, with the formal family dinner often being replaced by grazing.

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Introduction

Scope

Key Findings

Key findings

How consumers eat: Fragmentation of meals

From Set Meals to All-Day Grazing

When do people eat?

All-day grazing: Breaking down the meal boundaries

Breakfast time: From set meals in China to snacking in Brazil

Grab-and-go breakfasts attract early morning snackers

Lunch t ime is set in stone, with afternoon snacks to follow

At-desk grazing targets the mid-afternoon slump

Dinner time: From early birds in China to late nights in India

Evening meals break down with sharing plates

Any Space Will Do

Eating at home vs dining out, at work and on the go

Breakfast – no time to eat at home

Who eats breakfast outside the home?

Breakfast at home: Speed and health

Lunch: Eating out – quick, cheap and functional

Who eats lunch outside the home?

Lunch at h ome: Quick fix solutions

Dinner: Eating out is accessible to all

Who eats dinner outside the home?

Dinner at home: Cooking, but quickly

The Death of the Family Meal?

Eating as a social vehicle or alone time?

Eating alone takes off in the US

Eating out alone hits new highs in Japan and South Korea…

THE DEATH OF THE FAMILY MEAL?

…but consumers in many countries still eat together

Eating together – virtually

Multi-tasking: Eating while you surf

Conclusions and Recommendations

Flexible eating needs flexible solutions

Recommendations

Methodology and Definitions

Data parameters

Internet vs Store-based Shopping

Further Insight

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Megatrends

Strategy Briefing

How We Eat: The Changing Face of Global Mealtimes

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

the move from set meal times to anytime eating

Where consumers eat: home, restaurant or on the go

Eating at home needs to be quick

Eating alone, at home or in restaurants

Breakfast is the most flexible meal

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Key findings

How consumers eat: Fragmentation of meals

From Set Meals to All-Day Grazing

When do people eat?

All-day grazing: Breaking down the meal boundaries

Breakfast time: From set meals in China to snacking in Brazil

Grab-and-go breakfasts attract early morning snackers

Lunch t ime is set in stone, with afternoon snacks to follow

At-desk grazing targets the mid-afternoon slump

Dinner time: From early birds in China to late nights in India

Evening meals break down with sharing plates

Any Space Will Do

Eating at home vs dining out, at work and on the go

Breakfast – no time to eat at home

Who eats breakfast outside the home?

Breakfast at home: Speed and health

Lunch: Eating out – quick, cheap and functional

Who eats lunch outside the home?

Lunch at h ome: Quick fix solutions

Dinner: Eating out is accessible to all

Who eats dinner outside the home?

Dinner at home: Cooking, but quickly

The Death of the Family Meal?

Eating as a social vehicle or alone time?

Eating alone takes off in the US

Eating out alone hits new highs in Japan and South Korea…

THE DEATH OF THE FAMILY MEAL?

…but consumers in many countries still eat together

Eating together – virtually

Multi-tasking: Eating while you surf

Conclusions and Recommendations

Flexible eating needs flexible solutions

Recommendations

Methodology and Definitions

Data parameters

Internet vs Store-based Shopping

Further Insight

Why buy this report?

Want to find out more about this report?

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