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Strategy Briefing
How Will Stevia Change the Sweeteners Market?
Nov 2012
US$2,000Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Stevia’s arrival in the international sweeteners market is almost certain to shake up the entire area of sugar replacement, but the big question is whether it will erode volumes of existing high-intensity sweeteners or will settle comfortably alongside them with its broader focus on balanced wellness rather than dieting. In order to answer that question, this report explores the background, current status and future directions for stevia sweeteners.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
SWOT analysis: Stevia
Background
Facts about stevia
Timeline for steviol glycosides
Supply and Demand Drivers
Supply: The battle for regulatory approval is being won...
Supply: ...but a few legislative pitfalls remain
Supply: “Natural” designation remains a cloudy area
Supply: Why the Western preference for reb-A over stevioside?
Supply: Case study – Cargill’s stevia strategy
Supply: Sustainability is a significant factor
Demand: Steviol glycosides benefit from their natural positioning
Demand: Weight management needs are significant
Demand: Filling the middle ground between sugared and sugar-free
Key Companies and Brands
Key suppliers of steviol glycosides (1)
Key suppliers of steviol glycosides (2)
Key suppliers of steviol glycosides (3)
Key suppliers of steviol glycosides (4)
Key suppliers of steviol glycosides (5)
The Market for Stevia
Rapid evolution for the “Holy Grail” sweetener
Stevia Applications: Soft Drinks
Accelerating growth in naturally healthy soft drinks
Many options for the sweetening of soft drinks
Stevia leading the drive towards more natural sweeteners
How stevia is faring against other high-intensity sweeteners
North America continues to lead but Asia Pacific is due a jump
Use of stevia differs from other high-intensity sweeteners
Natural and wellness beverages drive stevia demand
Examples of recent soft drinks NPD using stevia
Stevia Applications: Packaged Food
Confectionery: Blending with polyols reduces natural benefits
Confectionery: 5% of sweetener volume from sugar replacers
Confectionery: Stevia innovation has been limited
Yoghurt: Could stevia create new focus for reduced sugar lines?
Yoghurt: Stevia targets “no added sugar” and “reduced sugar” lines
Yoghurt: Different positioning for stevia-sweetened yoghurts
Ice cream: Need for polyols negates stevia’s natural credentials
Ice cream: Stevia must be combined with maltodextrin and polyols
Ice cream: Limited but interesting innovations
Spreads: Broader wellness focus for stevia-sweetened products
Spreads: German firms are first to explore stevia option
Snack bars: Growth in NH snack bars is unlikely to benefit stevia
Snack bars: A couple of key US brands turn to stevia
Where Next?
Stevia’s difference from other sweeteners should reap rewards
Competition from other “natural” sweeteners
Report Definitions
Data parameters and report definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.