How Will the Healthy Living Megatrend Impact the Appliances Industry?

Strategy Briefing

About This Report

Dec 2017

Growing income, increasing health awareness and pollution are the critical intrinsic and extrinsic factors underpinning the impact of the healthy living megatrend on consumer appliances. To address respiratory, diet and skin healthcare, new features on existing products and new products introduced recently received good market response. Further understanding of consumer segments in key markets will be critical for leveraging the healthy living megatrend for sales growth.

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How Will the Healthy Living Megatrend Impact the Appliances Industry?

Income drives affordability of “extra” healthy premium features

Healthy living is not a new concept. As household disposable income increases across the regions, moreconsumers can afford to consider additional healthy features on appliances which carry a price premium.

Mixed intrinsic and extrinsic factors to push demand

In addition to income, other intrinsic factors include hectic lifestyles and growing fresh food consumption. Growing numbers of consumers with hectic lifestyles consider how they can combine their jobs with maintaining health. 

Air pollution drives significant growth of air purifiers in Asia Pacific

 Respiratory health concerns have grown with rising air pollution, particularly in Asia Pacific. The main cost of using air purifiers is replacement of filters; the annual cost can be as high as the air purifier itself.

Increasing awareness of pollution sources inside home

Other than the primary pollutants from industry,there is a growing concern among consumers about the dust accumulated in air conditioner coils, which affects consumers’ health.

Multi-functional steam ovens and microwaves gaining traction

Consumer concern about health diets is not new but has grown as their lifestyles have become more hectic and the issue of being overweight has become serious not only in developed markets but also emerging markets such as Brazil and China.

Deep fryers are becoming obsolete

Leveraging technology that uses hot air to fry food, light fryers are deemed healthier alternatives to deep fryers as they use little to no oil to achieve similar results

Slow juicers continue to outperform centrifugal juicers

Regarding beverage consumption, consumer interest in “juicing” has been propelling slow juicergrowth at the expense of centrifugal juicers. Slow juicers spin at 40-160 revolutions per minute(rpm) using a gradual crushing method to extract juice and preserve more nutrients.

Collaboration with beauty industry for facial skin healthcare

For working women with oily skin and daily make-up, facial washing by hand takes time and may not be effective preventing blackheads and acne. The US is the world’s largest market for electrical facial cleansers, driven by high personal income and wide availability of mid-price models,

Washing machine: Impact on body skin health

Clothes are usually contaminated with Staphylococcus aureus, which impacts skin health.This bacterium can be killed by 40°C and above heat, combined with air bubbles and detergent containing bleach.

Introduction

Scope
Income drives affordability of “extra” healthy premium features
Mixed intrinsic and extrinsic factors to push demand

Respiratory Health

Air pollution drives significant growth of air purifiers in Asia Pacific
Increasing awareness of pollution sources inside home

Diet Health

Multifunctional steam ovens and microwaves gaining traction
Deep fryers are becoming obsolete
Slow juicers continue to outperform centrifugal juicers
Food and beverage storage cannot be ignored

Skin health

Collaboration with beauty industry for facial skin healthcare
Washing machine: Impact on body skin health

Recommendations

Recommendations

Report Definitions

Data parameters and report definitions

Appendix: Competitor Analytics

Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models