Growing income, increasing health awareness and pollution are the critical intrinsic and extrinsic factors underpinning the impact of the healthy living megatrend on consumer appliances. To address respiratory, diet and skin healthcare, new features on existing products and new products introduced recently received good market response. Further understanding of consumer segments in key markets will be critical for leveraging the healthy living megatrend for sales growth.
Healthy living is not a new concept. As household disposable income increases across the regions, moreconsumers can afford to consider additional healthy features on appliances which carry a price premium.
In addition to income, other intrinsic factors include hectic lifestyles and growing fresh food consumption. Growing numbers of consumers with hectic lifestyles consider how they can combine their jobs with maintaining health.
Respiratory health concerns have grown with rising air pollution, particularly in Asia Pacific. The main cost of using air purifiers is replacement of filters; the annual cost can be as high as the air purifier itself.
Other than the primary pollutants from industry,there is a growing concern among consumers about the dust accumulated in air conditioner coils, which affects consumers’ health.
Consumer concern about health diets is not new but has grown as their lifestyles have become more hectic and the issue of being overweight has become serious not only in developed markets but also emerging markets such as Brazil and China.
Leveraging technology that uses hot air to fry food, light fryers are deemed healthier alternatives to deep fryers as they use little to no oil to achieve similar results
Regarding beverage consumption, consumer interest in “juicing” has been propelling slow juicergrowth at the expense of centrifugal juicers. Slow juicers spin at 40-160 revolutions per minute(rpm) using a gradual crushing method to extract juice and preserve more nutrients.
For working women with oily skin and daily make-up, facial washing by hand takes time and may not be effective preventing blackheads and acne. The US is the world’s largest market for electrical facial cleansers, driven by high personal income and wide availability of mid-price models,
Clothes are usually contaminated with Staphylococcus aureus, which impacts skin health.This bacterium can be killed by 40°C and above heat, combined with air bubbles and detergent containing bleach.
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