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Strategy Briefing

How Wine Companies Can Become Global

43 pages, Aug 2011

US$2,000

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About This Report

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At the start of the 21st century there was great optimism among wine companies being able to develop into large-volume global players primarily through mergers and acquisitions. Recent events, such as Constellation Brands’ divestment of its UK and Australian operations in January 2011 for a fraction of what it paid has shown that optimism to be misplaced. This briefing looks at what happened, but more importantly how companies can now develop their global presence.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Downloadable from MyPages

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Introduction

Scope

A fragmented category with much for companies to do

A Fragmented and Localised Category

A fragmented market

Narrow geographic spread of global wine leaders

Spirits and beer companies far more diverse

Global wine brands even more localised than companies

Broad Geographic Spread

Why a broad geographic spread is essential

Constellation Brands’ narrow focus

Constellation Brands gains volume but less value in the UK

Australia follows the same path as the UK

Viña Concha y Toro grows by going global

Viña Concha y Toro’s increasingly broad geographic spread

Setting up own distribution: Viña Concha y Toro in the UK

Viña Concha y Toro changing distribution method

Fetzer acquisition fits with Viña Concha y Toro’s strategy

Viña Concha y Toro shows the way but needs to be wary

Pernod Ricard builds through acquisition

Other companies e xpanding internationally

Expanding Internationally

Emerging markets offer huge opportunities for growth

Huge growth potential in emerging markets

Growth in established still light grape wine markets

Western markets offer potential now, emerging markets in the future

Entering new markets

Setting up own operations - Castel in China

Using a strong third party distributor - E & J Gallo in Poland

Key points needed for international expansion

Broad Product Portfolio Required

Pricing key to growth as well

US premium struggles in the recession

Diageo’s premium focus in the US has difficulties

Economy wine focus has drawbacks

Broad brand portfolio required

Broad range of price points helps E & J Gallo in the US

Future Prospects

Is a new round of mergers and acquisitions likely?

Diageo’s acquisition of the remaining share of Moët Hennessy

Incremental growth the way forward for wine companies

Treasury Wine following new category growth template

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Megatrends

Strategy Briefing

How Wine Companies Can Become Global

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

A fragmented category with much for companies to do

A Fragmented and Localised Category

A fragmented market

Narrow geographic spread of global wine leaders

Spirits and beer companies far more diverse

Global wine brands even more localised than companies

Broad Geographic Spread

Why a broad geographic spread is essential

Constellation Brands’ narrow focus

Constellation Brands gains volume but less value in the UK

Australia follows the same path as the UK

Viña Concha y Toro grows by going global

Viña Concha y Toro’s increasingly broad geographic spread

Setting up own distribution: Viña Concha y Toro in the UK

Viña Concha y Toro changing distribution method

Fetzer acquisition fits with Viña Concha y Toro’s strategy

Viña Concha y Toro shows the way but needs to be wary

Pernod Ricard builds through acquisition

Other companies e xpanding internationally

Expanding Internationally

Emerging markets offer huge opportunities for growth

Huge growth potential in emerging markets

Growth in established still light grape wine markets

Western markets offer potential now, emerging markets in the future

Entering new markets

Setting up own operations - Castel in China

Using a strong third party distributor - E & J Gallo in Poland

Key points needed for international expansion

Broad Product Portfolio Required

Pricing key to growth as well

US premium struggles in the recession

Diageo’s premium focus in the US has difficulties

Economy wine focus has drawbacks

Broad brand portfolio required

Broad range of price points helps E & J Gallo in the US

Future Prospects

Is a new round of mergers and acquisitions likely?

Diageo’s acquisition of the remaining share of Moët Hennessy

Incremental growth the way forward for wine companies

Treasury Wine following new category growth template

Why buy this report?

Want to find out more about this report?

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