Hoya Corp in Eyewear

Company Profile

About This Report

Oct 2018

Hoya Corp is increasing production capacity to expand within contact lenses, and aims to increase brand awareness and revenues within a category offering strong growth prospects. The company is looking at growing quickly in emerging markets with rising income levels. Hoya is also looking to expand via acquisitions. With its latest addition of Performance Optics LLC in 2017, Hoya will expand its geographic reach further.

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Hoya Corp in Eyewear

Euromonitor International's report on Hoya Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Spectacles market and the global economy.

Company and market share data provide a detailed look at the financial position of Hoya Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hoya Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hoya Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spectacles research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Company overview
SWOT: Hoya Corp
Strategic objectives and challenges

Competitive Positioning

Global competitive landscape in spectacle lenses
From the largest to the smallest, every competitor matters
Carl Zeiss: Hoya’s closest competitor in spectacle lenses by market share
Spectacle lenses sustain strong global positions
Hoya Single Vision: the largest revenue generator

Spectacle Lenses Review

Emerging countries see more dynamic growth
Regional contributions to Hoya’s sales of spectacle lenses
Rising aspirational level and ageing consumers in Romania
Opportunities and challenges in Latin America
New opportunities in mature and emerging markets

Brand Strategy

Brand strategy tailored to customer needs
Lifestyle marketing strategies
Hoya continues pushing forward contact lenses


Identifying growth prospects
More revenue opportunities as the global population ages



Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

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