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HP Inc in Consumer Electronics

December 2020

Coronavirus has exposed the strengths and weaknesses of HP’s current position in computers and peripherals. While stay-at-home orders have caused a surge in demand for laptop computers, the printer market’s troubles have been exacerbated, which, given HP’s status in the market, has offset those gains. Coronavirus (COVID-19) has also boosted popularity and engagement in e-sports, a segment in which HP has invested heavily in recent years.

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Euromonitor International's report on HP Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of HP Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of HP Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of HP Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance
North American and Asia Pacific are HP’s strongest geographies
HP: a Leader in computers and peripherals
HP remains strong in a market that has struggled

Exposure to Future Growth

Impact of COVID-19 on HP
COVID-19 brings mixed results for HP
HP’s COVID-19 response: effective, pragmatic and forward looking
E-sports in the time of COVID-19: expanding revenues and opportunities
Laptops lead the way in future growth
Laptops growing while desktops decline
HP’s narrow product focus affects ranking against more diverse players

Competitive Positioning

HP dominates peripherals
Strong brand share in the US, France and Australia
Xerox takeover bid ends unsuccessfully

Computers and Peripherals

Strong sales in declining markets in Europe, North America and Asia Pacific

Computers and peripherals

Strength in peripherals, for now…

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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