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Company Profile
HTC Corp in Consumer Electronics
26 pages, Nov 2014
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
HTC Corp has struggled to remain competitive and profitable in an increasingly difficult global smartphones market. HTC Corp has to contend with rising Chinese smartphone brands such as ZTE, Xiaomi and Huawei, in addition to old rivals such as Samsung and Sony, all in a market characterised by slowing growth and declining prices. In this profile, Euromonitor International examines the difficulties facing the company and its prospects for a lasting turnaround.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on HTC Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.
Company and market share data provide a detailed look at the financial position of HTC Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of HTC Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of HTC Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Financial assessment
SWOT: HTC Corp
Key strategic objectives and challenges
Competitive Positioning
HTC Corp: A shrinking presence in a growing market
HTC Corp losing out in major markets
Android continues to grow as rival platforms stall
Market Assessment
Smartphones become the centre of the digital consumer
Smartphones growth driven by Asia Pacific
Geographic and Category Opportunities
Smartphones continue to grow but competition is intensifying
Significant growth potential remains in China and beyond
Wearables to create a fragmented m arket
Brand Strategy
Shift in marketing strategy yields few results
HTC Corp: Main sub-brands
Operations
Capacity utilisation remains a problem
Recommendations
Volume sales need to take priority over margins
Definitions
Data parameters and report definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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