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Company Profile

HTC Corp in Consumer Electronics

Nov 2014

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

HTC Corp has struggled to remain competitive and profitable in an increasingly difficult global smartphones market. HTC Corp has to contend with rising Chinese smartphone brands such as ZTE, Xiaomi and Huawei, in addition to old rivals such as Samsung and Sony, all in a market characterised by slowing growth and declining prices. In this profile, Euromonitor International examines the difficulties facing the company and its prospects for a lasting turnaround.

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Samples

Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on HTC Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of HTC Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of HTC Corp.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of HTC Corp provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT: HTC Corp

Key strategic objectives and challenges

Competitive Positioning

HTC Corp: A shrinking presence in a growing market

HTC Corp losing out in major markets

Android continues to grow as rival platforms stall

Market Assessment

Smartphones become the centre of the digital consumer

Smartphones growth driven by Asia Pacific

Geographic and Category Opportunities

Smartphones continue to grow but competition is intensifying

Significant growth potential remains in China and beyond

Wearables to create a fragmented m arket

Brand Strategy

Shift in marketing strategy yields few results

HTC Corp: Main sub-brands

Operations

Capacity utilisation remains a problem

Recommendations

Volume sales need to take priority over margins

Definitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Company Profile

HTC Corp in Consumer Electronics

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of HTC Corp provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT: HTC Corp

Key strategic objectives and challenges

Competitive Positioning

HTC Corp: A shrinking presence in a growing market

HTC Corp losing out in major markets

Android continues to grow as rival platforms stall

Market Assessment

Smartphones become the centre of the digital consumer

Smartphones growth driven by Asia Pacific

Geographic and Category Opportunities

Smartphones continue to grow but competition is intensifying

Significant growth potential remains in China and beyond

Wearables to create a fragmented m arket

Brand Strategy

Shift in marketing strategy yields few results

HTC Corp: Main sub-brands

Operations

Capacity utilisation remains a problem

Recommendations

Volume sales need to take priority over margins

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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