HTC Corp has struggled to remain competitive and profitable in an increasingly difficult global smartphones market. HTC Corp has to contend with rising Chinese smartphone brands such as ZTE, Xiaomi and Huawei, in addition to old rivals such as Samsung and Sony, all in a market characterised by slowing growth and declining prices. In this profile, Euromonitor International examines the difficulties facing the company and its prospects for a lasting turnaround.
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Euromonitor International's report on HTC Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of HTC Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of HTC Corp.
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