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HTC Corp in Consumer Electronics

November 2014

HTC Corp has struggled to remain competitive and profitable in an increasingly difficult global smartphones market. HTC Corp has to contend with rising Chinese smartphone brands such as ZTE, Xiaomi and Huawei, in addition to old rivals such as Samsung and Sony, all in a market characterised by slowing growth and declining prices. In this profile, Euromonitor International examines the difficulties facing the company and its prospects for a lasting turnaround.

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Euromonitor International's report on HTC Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of HTC Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of HTC Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of HTC Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Financial assessment
Key strategic objectives and challenges

Competitive Positioning

HTC Corp: A shrinking presence in a growing market
HTC Corp losing out in major markets
Android continues to grow as rival platforms stall

Market Assessment

Smartphones become the centre of the digital consumer
Smartphones growth driven by Asia Pacific

Geographic and Category Opportunities

Smartphones continue to grow but competition is intensifying
Significant growth potential remains in China and beyond
Wearables to create a fragmented m arket

Brand Strategy

Shift in marketing strategy yields few results
HTC Corp: Main sub-brands


Capacity utilisation remains a problem


Volume sales need to take priority over margins


Data parameters and report definitions

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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