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Huawei Technologies Co Ltd in Consumer Electronics

September 2020

Huawei is poised to overtake Apple as the second largest player despite the ongoing US-China trade war, impacting the company. Huawei’s strong growth is driven by its domestic market, but with China’s economy slowing down, Huawei faces an uphill battle to continue its trajectory growth in the global market.

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Euromonitor International's report on Huawei Technologies Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Huawei Technologies Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Huawei Technologies Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Huawei Technologies Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Huawei overtakes Apple despite trade sanctions by the US
Huawei’s global expansion bets on Asia and Europe
Consumer business becomes Huawei’s backbone of revenue growth
Portable consumer electronics drives company sales
Huawei outperforms the competition by a well-thought mix of strategies

Exposure to Future Growth

Key words to future growth: Smartphones, China
COVID-19: our themes that are impacting consumer markets
Impact of COVID-19 on Huawei is multi-faceted
The US-China trade war: existing measures against Huawei
US-China trade war: immediate impact and consumer trust deemed vital

Competitive Positioning

Stellar historic performance among global players
Huawei vs Xiaomi: similar legacy, different stories
Huawei vs Xiaomi: smart move to focus on portable computers
Huawei vs Xiaomi: wearables - is it good area to attack?
1+8+N Seamless AI Life Strategy to diversify
A glance at Huawei’s 1+8+N process
1+8+N strategy is bearing fruit
Other Chinese rivals benefited from Huawei’s plight internationally…
… so winning in China needs to be a strategic priority
Huawei is a world-leading brand…

Portable Consumer Electronics

Opportunities in Eastern Europe and the Middle East and Africa
What is Huawei’s position in the rest of Asia Pacific excluding China?
Wearables growth improves diversification
Huawei Mobile Services (HMS) and HarmonyOS in place

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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