Humanisation of Asian Pets: Trends and New Product Developments

Introduction

Global scope

Objectives

Key findings

Asia’s Growing preference for cats

Asia Pacific in context

Emerging markets in Asia

D eveloped markets in Asia

Smaller markets offer good prospects

Dogs still preferred in Asia overall, but cats catching up in selected markets

Urbanisation and lifestyle changes boost popularity of cats in North Asia

Education and empathy bolster cat ownership in emerging Asia

Pure breeds gain importance as well as Dog TV

Emerging markets in Asia

Global competitive landscape

Regional manufacturers have high potential in Asia

Feed producers entering pet care are not key competitors

Regional food companies have potential to replicate CP’s success

Pet specialists maintain their importance in emerging Asia

I nternet retailing: A growing channel

Online retailing helps to boost stagnant categories

Sponsoring pet events on responsible pet ownership

Developed Asia: new product trends

Key themes of product trends

Pet food reflecting local celebrations become popular in Singapore

Snacking: Pet owners’ indulgent habits are passed on to pets

Wellness trends from Western markets: Raw meat and grain-free food

Wellness t rends from Western markets: Alkaline and grain-free diets

Herbal ingredients find success in some Asian markets

Herbal ingredients find success in some Asian markets

Outlook and conclusion

Future opportunities and potential of cats

Pet humanisation is expected to continue driving premiumisation

Internet retailing has high prospects in Asia Pacific

Key themes shaping Asia Pacific through 2020

Report Definitions

Report definitions and terminology

Pet Care classification

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