The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2016
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This reports highlights the diversity of Asian cultures and their impact on the pet care industry. Emerging Asian markets have high potential growth rates supported by consumer- and manufacturer-driven initiatives, while developed (markets in) Asia is at the forefront of product development. The briefing will conclude with an outlook for 2016-2021 and implications for Asia’s pet industry in 2016.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
There is vast potential in the region driven by a shift in attitudes towards pet ownership. Manufacturer-led initiatives together with popular culture and demographic changes, all favour pet ownership.
While cats are typically preferred in Muslim countries such as Indonesia and Malaysia, Japan’s cat population surpassed that of dogs in 2015. Similarly, other markets show an increasing percentage of cats as pets.
Recognising the region’s potential, the pet care industry attracts local players with established businesses in packaged food and feed production. This adds to the diversification of the Asian pet care competitive landscape.
Leveraging the humanising treatment of pets, manufacturers introduce Western success strategies in distribution and play up to consumer preferences.
South Korea, Taiwan, Hong Kong and Singapore are at the forefront of pet food development and adoption. These advances leverage trends similar to human food -celebrations, snacking and wellness.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.