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Strategy Briefing

Humanisation of Asian Pets: Trends and New Product Developments

38 pages, Jun 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This reports highlights the diversity of Asian cultures and their impact on the pet care industry. Emerging Asian markets have high potential growth rates supported by consumer- and manufacturer-driven initiatives, while developed (markets in) Asia is at the forefront of product development. The briefing will conclude with an outlook for 2016-2021 and implications for Asia’s pet industry in 2016.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia is a diverse region in terms of pet care

There is vast potential in the region driven by a shift in attitudes towards pet ownership. Manufacturer-led initiatives together with popular culture and demographic changes, all favour pet ownership.

Consumers’ growing preference for cats in most Asian markets

While cats are typically preferred in Muslim countries such as Indonesia and Malaysia, Japan’s cat population surpassed that of dogs in 2015. Similarly, other markets show an increasing percentage of cats as pets.

Competition heats up in emerging Asia due to cross-industry entrants

Recognising the region’s potential, the pet care industry attracts local players with established businesses in packaged food and feed production. This adds to the diversification of the Asian pet care competitive landscape.

Industry players implement creative outreach strategies in emerging Asia

Leveraging the humanising treatment of pets, manufacturers introduce Western success strategies in distribution and play up to consumer preferences.

Developed Asia innovates along the lines of several key themes

South Korea, Taiwan, Hong Kong and Singapore are at the forefront of pet food development and adoption. These advances leverage trends similar to human food -celebrations, snacking and wellness.

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Introduction

Global scope

Objectives

Key findings

Asia’s Growing preference for cats

Asia Pacific in context

Emerging markets in Asia

D eveloped markets in Asia

Smaller markets offer good prospects

Dogs still preferred in Asia overall, but cats catching up in selected markets

Urbanisation and lifestyle changes boost popularity of cats in North Asia

Education and empathy bolster cat ownership in emerging Asia

Pure breeds gain importance as well as Dog TV

Emerging markets in Asia

Global competitive landscape

Regional manufacturers have high potential in Asia

Feed producers entering pet care are not key competitors

Regional food companies have potential to replicate CP’s success

Pet specialists maintain their importance in emerging Asia

I nternet retailing: A growing channel

Online retailing helps to boost stagnant categories

Sponsoring pet events on responsible pet ownership

Developed Asia: new product trends

Key themes of product trends

Pet food reflecting local celebrations become popular in Singapore

Snacking: Pet owners’ indulgent habits are passed on to pets

Wellness trends from Western markets: Raw meat and grain-free food

Wellness t rends from Western markets: Alkaline and grain-free diets

Herbal ingredients find success in some Asian markets

Outlook and conclusion

Future opportunities and potential of cats

Pet humanisation is expected to continue driving premiumisation

Internet retailing has high prospects in Asia Pacific

Key themes shaping Asia Pacific through 2020

Report Definitions

Report definitions and terminology

Pet Care classification

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Megatrends

Strategy Briefing

Humanisation of Asian Pets: Trends and New Product Developments

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia is a diverse region in terms of pet care

Consumers’ growing preference for cats in most Asian markets

Competition heats up in emerging Asia due to cross-industry entrants

Industry players implement creative outreach strategies in emerging Asia

Developed Asia innovates along the lines of several key themes

Want to find out more about this report?

Table of Contents

Introduction

Global scope

Objectives

Key findings

Asia’s Growing preference for cats

Asia Pacific in context

Emerging markets in Asia

D eveloped markets in Asia

Smaller markets offer good prospects

Dogs still preferred in Asia overall, but cats catching up in selected markets

Urbanisation and lifestyle changes boost popularity of cats in North Asia

Education and empathy bolster cat ownership in emerging Asia

Pure breeds gain importance as well as Dog TV

Emerging markets in Asia

Global competitive landscape

Regional manufacturers have high potential in Asia

Feed producers entering pet care are not key competitors

Regional food companies have potential to replicate CP’s success

Pet specialists maintain their importance in emerging Asia

I nternet retailing: A growing channel

Online retailing helps to boost stagnant categories

Sponsoring pet events on responsible pet ownership

Developed Asia: new product trends

Key themes of product trends

Pet food reflecting local celebrations become popular in Singapore

Snacking: Pet owners’ indulgent habits are passed on to pets

Wellness trends from Western markets: Raw meat and grain-free food

Wellness t rends from Western markets: Alkaline and grain-free diets

Herbal ingredients find success in some Asian markets

Herbal ingredients find success in some Asian markets

Outlook and conclusion

Future opportunities and potential of cats

Pet humanisation is expected to continue driving premiumisation

Internet retailing has high prospects in Asia Pacific

Key themes shaping Asia Pacific through 2020

Report Definitions

Report definitions and terminology

Pet Care classification

Why buy this report?

Want to find out more about this report?

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