Executive Summary

Jul 2018
PROSPECTS
Despite changes in consumption habits take-home ice cream registers the best performance

Economic crisis has changed consumers’ buying habits, negatively impacting key channels for take-home ice cream such as hypermarkets and supermarkets. However, sales of this product registered strong growth in retail volume terms in 2017 and 2018 and is explained by two particular reasons.

Production problems affect the regular supply of impulse ice cream

During 2017 and the first months of 2018, the weather in Argentina was hotter than usual with few days of rain, ideal for consumption of impulse ice cream. However, the sales evolution in retail volume terms is far from ideal in 2018.

Classic flavours are very difficult to replace

Argentinians are very conservative about ice cream flavours; the most popular are chocolate, caramel cream (dulce de leche), strawberry, vanilla and lemon. Despite this, companies constantly launch new flavours to boost sales and offer a wider variety for consumers, principally in impulse ice cream.

COMPETITIVE LANDSCAPE
Small companies want to compete with the leading players

Sales of ice cream and frozen desserts are led by the multinational, Nestlé Argentina SA, with the Frigor brand. In 2016, Nestlé partnered with Froneri Argentina SA to handle its ice cream business in several countries, including Argentina.

Strong renewal of portfolios to boost sales

Both larger and medium-sized companies constantly launch new products to renovate their broad portfolios. In impulse ice cream, companies focus on children and young people; hence, the presentation of new products every year is a key issue.

Kiosks monopolise sales of impulse ice cream

Sales of impulse ice cream are concentrated in kiosks (other grocery retailers) followed by independent small grocers in second place and forecourt retailers in third place. The high participation of kiosks is because there are a significant number of these outlets distributed all over the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Argentina with research from Euromonitor's team of in-country analysts.

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If you're in the Ice Cream and Frozen Desserts industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales fall for third consecutive year
Promotions and discounts to maintain sales
Small companies take advantage of SanCor crisis
Other grocery retailers continue to gain ground
Recovery of packaged food sales expected

FOODSERVICE

Sales to Foodservice
Small companies supply large customers
Unpackaged food wins sales share
Sales of packaged food to foodservice fall again
Consumer Foodservice
Fast food wins customers
Value sales grow below rate of inflation
Encouraging horizon for consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources