Economic crisis has changed consumers’ buying habits, negatively impacting key channels for take-home ice cream such as hypermarkets and supermarkets. However, sales of this product registered strong growth in retail volume terms in 2017 and 2018 and is explained by two particular reasons.
During 2017 and the first months of 2018, the weather in Argentina was hotter than usual with few days of rain, ideal for consumption of impulse ice cream. However, the sales evolution in retail volume terms is far from ideal in 2018.
Argentinians are very conservative about ice cream flavours; the most popular are chocolate, caramel cream (dulce de leche), strawberry, vanilla and lemon. Despite this, companies constantly launch new flavours to boost sales and offer a wider variety for consumers, principally in impulse ice cream.
Sales of ice cream and frozen desserts are led by the multinational, Nestlé Argentina SA, with the Frigor brand. In 2016, Nestlé partnered with Froneri Argentina SA to handle its ice cream business in several countries, including Argentina.
Both larger and medium-sized companies constantly launch new products to renovate their broad portfolios. In impulse ice cream, companies focus on children and young people; hence, the presentation of new products every year is a key issue.
Sales of impulse ice cream are concentrated in kiosks (other grocery retailers) followed by independent small grocers in second place and forecourt retailers in third place. The high participation of kiosks is because there are a significant number of these outlets distributed all over the country.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Argentina with research from Euromonitor's team of in-country analysts.
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