Lockdown for the COVID-19 pandemic was in March and April 2020 and had a considerable impact on ice cream demand with impulse ice cream buys decreasing over the lockdown period as the main channel, kiosks (other grocery retailers), were mostly closed during this period. However, current value sales were not drastically impacted.
In 2021, the government will limit the increase seen in prices within ice cream and frozen desserts. This is a result of the high inflation seen in Argentina in recent years, that the government is trying to soften amongst leading players, mainly in modern channels.
In response to the COVID-19 pandemic in 2020, consumption habits changed, and these will continue to do so throughout 2021. For example, consumers preferred take-home ice cream in 2020 as Argentinians spent more time at home and found comfort in indulging in such products.
E-commerce largely benefited in 2020 from the COVID-19 pandemic and continued doing so in 2021. However, penetration is limited as the delivery of frozen products is extremely low amongst leading supermarkets and hypermarkets due to logistical capabilities.
As the economy continues to struggle in 2022 and beyond, lower-priced alternatives will continue to gain ground in Argentina. For example, take-home ice cream from private label brands from chain leaders such as Coto, Jumbo, and Carrefour will become increasingly popular over the forecast period.
Over the forecast period, healthy alternatives to ice cream such as frozen yoghurt will continue benefitting from the health and wellness trend which has gathered pace thanks to the pandemic. Likewise, demand will be further driven by innovation and new product launches, for example, the Chilean company The Not Company launched the first dairy-free ice cream in Argentina the NotIceCream, a plant-based ice cream made from peas in mid-2019.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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