In 2021, retail current value and retail volume sales are both expected to decline slightly as the COVID-19 restrictions in Australia begin to ease. This is due to the fact that sales of ice cream especially remained high throughout the pandemic as consumers looked to sweet indulgences for comfort and to treat themselves in the absence of other activities that they might indulge in.
In 2021, local ice cream brands with premium and/or health products are expected to perform well as they increasingly gain ground in Australian ice cream and frozen desserts. These local brands are tapping into consumer demand for healthy yet indulgent treats thanks to a wide range of flavour profiles.
Peters, the brand leader owned by Australasian Food Group Pty Ltd, faces allegations of preventing fair competition in ice cream sales in Australia. The Australian Competition and Consumer Commission (ACCC) alleges that from 2014 to 2019 the major player entered into an agreement with PFD Food Services Pty Ltd to distribute single portion dairy ice cream and other frozen desserts to forecourt retailers and convenience stores in Australia, but that the agreement contained a condition that PFD would not be permitted to distribute any competing ice cream products in certain locations in Australia.
Over the forecast period, ice cream and frozen desserts can expect to see rising premiumisation, especially in ice cream. Consumers are expected to pay more for premium products that are either healthier or especially indulgent in the coming years.
Over the forecast period, experiential marketing is expected to play a more central role in companies’ strategies. In order to stimulate consumer interest in their products, companies are launching events that encourage consumer participation and also draw attention to their brands.
Over the forecast period, impulse consumption will remain a key factor for success in ice cream and frozen desserts. Approximately a third of sales in this category result from unplanned purchases when shoppers do not know that they want to purchase ice cream until they reach the shop.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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