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Ice Cream and Frozen Desserts in Austria

July 2021
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Following 2020 in which ice cream and frozen desserts benefitted from the pandemic and the resultant trends of indulgence and consumption-at-home, this category’s retail value growth will slow in 2021. Especially frozen desserts, bulk dairy ice cream and multi-pack dairy ice cream benefitted from the home seclusion trend in 2020; however, these categories will not have a repeat performance in 2021 and retail value sales growth will decelerate completely. This is despite COVID-19 related restrict

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Overview:

Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Ice Cream and Frozen Desserts industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ice Cream and Frozen Desserts in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ice Cream and Frozen Desserts in Austria?
  • Which are the leading brands in Ice Cream and Frozen Desserts in Austria?
  • How are products distributed in Ice Cream and Frozen Desserts in Austria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Ice Cream and Frozen Desserts?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Ice Cream and Frozen Desserts in Austria - Category analysis

KEY DATA FINDINGS

Demand falls as restrictions are eased in 2021
Dairy ice cream trumps water ice cream, but health and wellness trend remains important in 2021
Unilever maintains leading position in ice cream and frozen desserts in 2021
Pre-pandemic trends to revert during the forecast period with impulse ice cream set for dynamic growth
Health trend to remain important during the forecast period
Players set to focus on innovation and packaging during the forecast period
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2021
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 9 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 10 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021
Table 15 NBO Company Shares of Frozen Desserts: % Value 2017-2021
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2018-2021
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 18 Distribution of Ice Cream by Format: % Value 2016-2021
Table 19 Distribution of Frozen Desserts by Format: % Value 2016-2021
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Snacks in Austria - Industry Overview

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026
Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
Table 24 Sales of Snacks by Category: Volume 2016-2021
Table 25 Sales of Snacks by Category: Value 2016-2021
Table 26 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 27 Sales of Snacks by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Snacks: % Value 2017-2021
Table 29 LBN Brand Shares of Snacks: % Value 2018-2021
Table 30 Penetration of Private Label by Category: % Value 2016-2021
Table 31 Distribution of Snacks by Format: % Value 2016-2021
Table 32 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 33 Forecast Sales of Snacks by Category: Value 2021-2026
Table 34 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Ice Cream and Frozen Desserts

This is the aggregation of all sales of ice cream and frozen desserts

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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.

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