Ice cream, especially take-home dairy ice cream, is set to see increasing consumption throughout the year as players seek to shift the category away from its seasonal character, with more even demand throughout the year. As confirmed in a trade interview with Camal Ltd, while impulse ice cream is consumed immediately after purchase, take-home ice cream is generally purchased and kept in storage as an indulgence for the whole family.
Dairy ice cream will continue to dominate over the forecast period due to its richer taste and consistency. Take-home ice cream is more popular in winter for home consumption, while sales of water ice cream peak during the summer months, particularly as impulse purchases, due to lower prices.
Multi-pack dairy ice cream will be a driver of value sales over forecast period. This format is very useful for families with children, as it is a cheaper option than buying single-portion products for several people.
The leading players in the category are local producers: Azfp, Camal, SABA Shirketi, and Nur Süd. Azfp continued to lead the ice cream and frozen desserts category in Azerbaijan in 2019, and saw a notable increase in value share.
SABA Shirketi is a constant leader in terms of product developments, offering new ice cream flavours. One of the most interesting novelties is Diabetic Eskimo 0% Sugar Free: offering sugar-free ice cream covered by sugar-free chocolate.
Camal Ltd is a company which both produces ice cream under its own brand, Iceland, and is the official distributor of foreign ice cream products such as Snickers and Bounty by Mars Inc. In contrast to famous international products, local offerings from the company are economy lines, appealing to less affluent consumers.
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This industry report originates from Passport.