Executive Summary

Aug 2019
PROSPECTS
Consumers attracted to lower unit prices in bulk pack formats through modern grocery retailers

Ice cream, especially take-home dairy ice cream, is set to see increasing consumption throughout the year as players seek to shift the category away from its seasonal character, with more even demand throughout the year. As confirmed in a trade interview with Camal Ltd, while impulse ice cream is consumed immediately after purchase, take-home ice cream is generally purchased and kept in storage as an indulgence for the whole family.

Players seek to reduce seasonality of demand and offer wider variety of flavours

Dairy ice cream will continue to dominate over the forecast period due to its richer taste and consistency. Take-home ice cream is more popular in winter for home consumption, while sales of water ice cream peak during the summer months, particularly as impulse purchases, due to lower prices.

Convenience, flavour variety and low prices to have strongest influence on consumer preferences

Multi-pack dairy ice cream will be a driver of value sales over forecast period. This format is very useful for families with children, as it is a cheaper option than buying single-portion products for several people.

COMPETITIVE LANDSCAPE
Azfp consolidates leading position, with local consumers somewhat conservative in choices

The leading players in the category are local producers: Azfp, Camal, SABA Shirketi, and Nur Süd. Azfp continued to lead the ice cream and frozen desserts category in Azerbaijan in 2019, and saw a notable increase in value share.

Players should exercise caution when introducing sugar free innovations

SABA Shirketi is a constant leader in terms of product developments, offering new ice cream flavours. One of the most interesting novelties is Diabetic Eskimo 0% Sugar Free: offering sugar-free ice cream covered by sugar-free chocolate.

Camal benefits from diverse product portfolio

Camal Ltd is a company which both produces ice cream under its own brand, Iceland, and is the official distributor of foreign ice cream products such as Snickers and Bounty by Mars Inc. In contrast to famous international products, local offerings from the company are economy lines, appealing to less affluent consumers.

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Ice Cream and Frozen Desserts in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Consumers attracted to lower unit prices in bulk pack formats through modern grocery retailers
Players seek to reduce seasonality of demand and offer wider variety of flavours
Convenience, flavour variety and low prices to have strongest influence on consumer preferences

COMPETITIVE LANDSCAPE

Azfp consolidates leading position, with local consumers somewhat conservative in choices
Players should exercise caution when introducing sugar free innovations
Camal benefits from diverse product portfolio

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 10 Distribution of Ice Cream by Format: % Value 2014-2019
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Azerbaijan’s improving economy renews consumer interest in packaged food
Packaged food is increasingly enticing customers
Domestic producers are first for staple packaged food
The modern way of shopping goes hand in hand with packaged food
Modern retail and higher incomes will make packaged food more affordable

FOODSERVICE

Sales to Foodservice
Forecast period is set to improve on the review period as confidence in the economy returns
Domestic suppliers benefit from affordable prices for staples as consumers remain price-sensitive
Sizzling summers make more consumers turn to ice cream and frozen desserts for refreshment

CATEGORY DATA

Table 15 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 19 Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Sales of Packaged Food by Category: Value 2014-2019
Table 21 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 23 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 25 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources