Ice cream was hugely impacted by the pandemic in 2020, with double-digit current value and volume decline. The reason for this was there was disruptions in transport due to the strict lockdown and staff shortages due to social distancing measures at production plants and this led to a severe disruption in supply.
In 2021, the leading players will be: Camal, SABA Shirketi, and Azfp. Camal is a company which both produces ice cream under its own brand, Iceland, and is the official distributor of foreign ice cream products such as Snickers and Bounty by Mars Inc.
Both large and small companies operating in Azerbaijan continue to focus on offering traditionally types of ice cream, as local consumers remain relatively conventional in their ice cream choices. Therefore, vanilla ice cream in wafer cups, so-called Plombir, and chocolate-coated ice cream on sticks, known as Eskimo, account for the majority of impulse ice cream purchases.
Ice cream is expected to perform strongly over the forecast period. In fact, it is expected to register the highest constant value growth of all snacks.
Dairy ice cream will continue to dominate over the forecast period due to its richer taste and consistency. Take-home ice cream is more popular in winter for home consumption, while sales of water ice cream peak during the summer months, particularly as impulse purchases, due to lower prices.
Multi-pack dairy ice cream will be one of the most dynamic product areas over the forecast period and will be driven by the expansion of modern grocery retailers. This format is appealing for families with children, as it is a cheaper option than buying single-portion products for several people.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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