The consumer behavioural effects of COVID-19 still remain in 2021, due to several lockdown. measures remaining in place.
Unilever will retain its leadership of ice cream and frozen desserts in 2021. However, its smaller brand Miko will continue to lose sales due to its limited distribution in vending machines and forecourt retailers.
When lockdown was implemented in Q2 of 2020, selling ice cream on the streets was forbidden in a bid to prevent the spreading of the virus. In response, many Belgian ice cream sellers have been offering delivery instead, to continue promoting their businesses.
Over the forecast period, current value growth rates of ice cream and frozen desserts are expected to register moderate growth. Impulse ice cream is anticipated to make an immediate recovery.
As a result of the pandemic, the health and wellness trend is expected to increase in popularity over the forecast period. Pre pandemic, dairy-free ice cream was becoming increasingly popular due to the increased interest in veganism and this will accelerate over the forecast period as there is a belief that the origin of COVID-19 was from an animal.
COVID-19 emphasised the importance of local, both in terms of global supplies being negatively affected by the pandemic, but also the need to support local companies and the local economy and an appreciation that local companies make less of a damaging environmental footprint. Glaco with its brand Ijsboerke is one company that likes to promote its local origins.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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