Ice Cream and Frozen Desserts in Bolivia

PROSPECTS

Domestic players dominate ice cream and frozen desserts

Two domestic players dominated ice cream and frozen desserts throughout the review period. These players are each stronger in certain regions of the country, for example Pil Andina in the eastern region and Compañía de Alimentos in the west.

Low prices and nutritional content push ice cream sales

Aiming to meet consumer demand, domestic players have launched new products in smaller sizes at low prices, reaching lower-income socioeconomic segments in significant numbers, and making large margins from imported ice cream, which is twice as expensive. Promoting the content of milk in ice cream ingredients, domestic brands have motivated parents to include ice cream as a healthy and cheap snack for their children because of its nutritional content.

Ice cream consumption does not stop in the wintertime

In Bolivia the most important ice cream promotional campaigns are launched in summertime. Domestic companies promote their products countrywide, supported by advertisements in mass media, on social networks and at points of sale.

COMPETITIVE LANDSCAPE

Cía de Alimentos continues to lead in 2018

Cía de Alimentos has a wide distribution network allowing it to reach most consumers. In addition, the company focuses on innovation, constantly surprising its customers with new products such as its recently launched Ice Fruit, a single-portion water ice cream.

Pil Andina constantly offering promotions and new product developments

Pil Andina has launched Tampico, a single-portion water ice cream that is supported by a preferred flavour of Tampico juice, a franchised flavour recently acquired by the company but with more than a decade’s distribution in the country. The company has focussed its campaigns on low prices, for example featuring Helatres, including a special buy-2-get-1-free offer for its brands Chocopil Plus, Picole and Frutss at all its own points of sale and concessions.

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