Ice cream and frozen desserts is anticipated to see a recovery in value and volume sales in 2021, after a decline in consumption in the previous year due to the impact of COVID-19 and the ensuing lockdown. Spring and summer are the key seasons for ice cream consumption.
As COVID-19 related restrictions ease and consumers spend more time outdoors in the spring and summer seasons, impulse buys and with that the sales of single-portion dairy ice cream are anticipated to recover. After a year spent in lockdown, consumers are content to be able to spend time outdoors again and to treat themselves to their favourite ice cream.
Ice cream and frozen desserts in Bosnia and Herzegovina remain a duopoly in 2021, with the two top players Ledo doo and Nestlé Ice Cream B&H doo accounting for the lion’s share of total current value sales. Ledo remains the clear leader, as its brands have been present in the country since it was part of the former Yugoslavia.
The sale of ice cream and frozen desserts in Bosnia and Herzegovina is expected to see constant growth over the forecast period in both volume terms and constant retail value at 2021 prices. However, it is likely that consumers will reduce spending on non-essential food as disposable income were affected by COVID-19.
In recent years, a small but growing number of consumers in Bosnia-Herzegovina have started to avoid products containing GMO ingredients. This trend has been fuelled by media reports linking GMO ingredients to a variety of health problems, including cancer, despite the absence of scientific evidence to support such claims.
As the pandemic subsides and social conditions return to normal, foodservice volume sales of ice cream are anticipated to fully recover to pre-pandemic levels by 2024. A recovery of the economy as well as a resumption of in-bound travel will further support foodservice volume sales of ice cream.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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