Executive Summary

Jul 2018
PROSPECTS
Ice cream sales highly seasonal

Weather is the most obvious factor affecting demand for ice cream, namely weather during the summer season, which is the peak season for ice cream. Insight into review period growth trends in ice cream confirms the workings of volatile weather shifts, as ice cream sales oscillated strongly between periods of cooler and warmer summers.

Frozen desserts provides an opportunity for ice cream manufacturers to extend the season

One of the reasons for increased focus on frozen desserts at the end of the review period was manufacturers’ intent to develop a format compatible with their business model that can overcome the seasonality issues of ice cream. Frozen desserts use the same or similar production, distribution and retailing infrastructure, thus enabling manufacturers to put their capacities to work, even whilst ice cream is out of season.

New format linking impulse and bulk ice cream

Multipack dairy ice cream achieved triple-digit value growth in 2018, more than any other variety in ice cream and frozen desserts in Bosnia-Herzegovina, albeit from a small base. Multipack dairy ice cream is another variety attempting to respond to seasonality affecting ice cream performance.

COMPETITIVE LANDSCAPE
Ledo maintains its competitive advantages

Ledo dominated ice cream and frozen desserts in Bosnia-Herzegovina in 2018. Ledo was the first ice cream and frozen desserts player to penetrate the market following the unrest in the 1990s in Bosnia-Herzegovina, which enabled it to build its infrastructure undisrupted by the competition.

Even a weakening Ledo is stronger than the competition

In 2018 and at the end of the review period in general, Nestlé Ice Cream was gaining the most value share in ice cream and frozen desserts, capitalising on Ledo’s shifting focus as it got caught up in the Agrokor crisis. Nestlé is actively taking over exclusive access to numerous retail outlets, which found working with Ledo increasingly risky at the end of the review period, as the levels of support it provided significantly declined.

Niche positioning in ice cream

At the end of the review period smaller independent domestic players showed greater interest in ice cream, especially formats presented as artisanal and/or premium. One such example is Marshall’s Gelato, which is focusing on sales of premium artisanal bulk ice cream through the horeca channel.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Packaged Food in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Long-term trends continue to support positive development of packaged food
Packaged food posts record-breaking current value growth in 2018
Regional players maintain their lead in packaged food
Independent small grocers continue to lose ground to modern chained formats
Rising disposable incomes should bolster market performance over 2018-2023

FOODSERVICE

Sales to Foodservice
Dairy and other basic staples are the main packaged food product types used by foodservice players
More businesses that deliver packaged food to foodservice players emerge in Bosnia-Herzegovina
Packaged leavened bread records dynamic growth in foodservice volume sales
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources