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Country Report

Ice Cream and Frozen Desserts in

Ice Cream and Frozen Desserts in Bulgaria

39 pages, Jul 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Sales within ice cream and frozen desserts follow a clear seasonal pattern. Summer remains the unchallenged season for consumption of ice cream and frozen desserts. Production starts to increase in March and April to fill retail and foodservice channels and be well prepared for the summer months. June-August are the highest production months of the year. However the good weather is the main factor for the good performance of the category and when there are rainy months as in 2017 the second chance for the companies to increase or even just maintain their sales appears to be good distribution and TV support which is the pattern followed by Nestlé Ice Cream Bulgaria and Sladoledena Fabrika AD with its brand Deni.

COMPETITIVE LANDSCAPE

Nestlé Ice cream Bulgaria AD was the leading company within ice cream and frozen desserts in 2017 and recorded a 55% value share with growth of 5% compared to the previous year. The leader placed even greater focus on ice cream and its distribution and portfolio variety.

PROSPECTS

In the forecast period companies are expected to continue investing in variants to prolong the consumption period for ice cream outside of the summer months. This strategy is expected to take longer in the country as Bulgarians will remain quite conservative, with a strong tendency to consume cold products only on hot days otherwise many still believe it can cause illness.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ice Cream and Frozen Desserts in Bulgaria?
What are the major brands in Bulgaria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Ice Cream and Frozen Desserts in Bulgaria - Company Profiles

Billa Bulgaria EOOD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Bulgaria AD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Billa Bulgaria EOOD: Key Facts
Summary 2 Billa Bulgaria EOOD: Operational Indicators 2015-2017
Summary 3 Billa Bulgaria EOOD: Private Label Portfolio
Summary 4 Billa Bulgaria EOOD: Competitive Position 2017
Summary 5 Mondelez Bulgaria AD: Key Facts
Summary 6 Mondelez Bulgaria AD: Competitive Position 2017

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Consumer expectations in terms of packaged food quality continue to rise

Retailers add higher quality options to their private label portfolios

Leading modern grocery retailers expand following bankruptcy of competitors

Packaged food quality standards improve as modern grocery retailers gain ground

Retailers will continue to expand private label packaged food lines

KEY TRENDS AND DEVELOPMENTS

Drugstores/parapharmacies emerges as a new distribution channel in packaged food

Outlook

Modern grocery retailers increase advertising budgets

Outlook

Leading retailers develop private label organic packaged food lines

Outlook

Leading retailers invest in corporate social responsibility initiatives

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Ice Cream and Frozen Desserts in Bulgaria

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Ice Cream and Frozen Desserts in Bulgaria - Company Profiles

Billa Bulgaria EOOD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Mondelez Bulgaria AD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Consumer expectations in terms of packaged food quality continue to rise

Retailers add higher quality options to their private label portfolios

Leading modern grocery retailers expand following bankruptcy of competitors

Packaged food quality standards improve as modern grocery retailers gain ground

Retailers will continue to expand private label packaged food lines

KEY TRENDS AND DEVELOPMENTS

Drugstores/parapharmacies emerges as a new distribution channel in packaged food

Modern grocery retailers increase advertising budgets

Leading retailers develop private label organic packaged food lines

Leading retailers invest in corporate social responsibility initiatives

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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