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Country Report

Ice Cream and Frozen Desserts in

Ice Cream and Frozen Desserts in Bulgaria

Jul 2018

US$990

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Executive Summary

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PROSPECTS

Single portion dairy ice cream will continue being the main type of ice cream consumed in Bulgaria

In both value and volume terms, ice cream performed well in 2018. Consumption of ice cream continues to grow supported by the developing convenience trend and strong marketing campaigns by leading players.

Beneficial economic conditions drive interest in new and specific subcategories

Beneficial economic conditions together with rising disposable incomes influence overall growth of these products. Although seasonality affects consumption, the category has enjoyed stable healthy performance.

COMPETITIVE LANDSCAPE

Multinationals dominate the category

Nestlé and Unilever are the two key players that dominate ice cream in Bulgaria. These are the manufacturers with the highest growth and revenue share as well as offering the highest variety of products.

Constant advertising in high season key to success

In 2018, Nestlé Ice Cream Bulgaria AD continued to be the biggest advertiser in ice cream. The company focused on its well-known Boss ice cream and employed TV, print and outdoor as classic channels for promotion.

Distribution of premium and well-known brands as competitive weapon

Izida OOD is the biggest distributor of ice cream in Bulgaria and apart from being an ice cream producer, the company works in partnership with Mars and distributes the latter’s ice creams brands – Mars, Snickers and Bounty. Since 2018, the company has started distribution in Bulgaria for the brand Häagen-Dazs in the premium price segment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Ice Cream and Frozen Desserts in Bulgaria?
What are the major brands in Bulgaria?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Ice Cream and Frozen Desserts in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Single portion dairy ice cream will continue being the main type of ice cream consumed in Bulgaria

Beneficial economic conditions drive interest in new and specific subcategories

COMPETITIVE LANDSCAPE

Multinationals dominate the category

Constant advertising in high season key to success

Distribution of premium and well-known brands as competitive weapon

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 8 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 9 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 14 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 15 Distribution of Ice Cream by Format: % Value 2013-2018
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Increased purchasing power to boost demand for better quality food

Growth fuelled by emergence of health and wellness products

Leading players investing in cross-category presence and strong promotions

Modern grocery retailers gaining sales share

Packaged food to continue posting stable and steady growth

FOODSERVICE

Sales to Foodservice

Sales to foodservice to stagnate in 2018

Tortilla chips, shelf stable dairy desserts, breakfast cereals and savoury biscuits performing well

Foodservice sales to continue developing

Consumer Foodservice

Economic development, convenience and tourism to boost consumer foodservice growth
Number of outlets stabilises in 2018
Large international brands lead growth

CATEGORY DATA

Table 20 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 21 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 22 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 24 Sales of Packaged Food by Category: Volume 2013-2018
Table 25 Sales of Packaged Food by Category: Value 2013-2018
Table 26 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 27 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 28 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 29 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 30 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 31 Penetration of Private Label by Category: % Value 2013-2018
Table 32 Distribution of Packaged Food by Format: % Value 2013-2018
Table 33 Distribution of Packaged Food by Format and Category: % Value 2018
Table 34 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 35 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Ice Cream and Frozen Desserts in Bulgaria

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Executive Summary

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PROSPECTS

Single portion dairy ice cream will continue being the main type of ice cream consumed in Bulgaria

Beneficial economic conditions drive interest in new and specific subcategories

COMPETITIVE LANDSCAPE

Multinationals dominate the category

Constant advertising in high season key to success

Distribution of premium and well-known brands as competitive weapon

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Table of Contents

Ice Cream and Frozen Desserts in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Single portion dairy ice cream will continue being the main type of ice cream consumed in Bulgaria

Beneficial economic conditions drive interest in new and specific subcategories

COMPETITIVE LANDSCAPE

Multinationals dominate the category

Constant advertising in high season key to success

Distribution of premium and well-known brands as competitive weapon

CATEGORY DATA

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Increased purchasing power to boost demand for better quality food

Growth fuelled by emergence of health and wellness products

Leading players investing in cross-category presence and strong promotions

Modern grocery retailers gaining sales share

Packaged food to continue posting stable and steady growth

FOODSERVICE

Sales to Foodservice

Tortilla chips, shelf stable dairy desserts, breakfast cereals and savoury biscuits performing well

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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