Executive Summary

Jul 2018
PROSPECTS
Steady, sustainable growth set to be based on rising demand for indulgence

Demand for indulgence packaged food is expected to increase in Cameroon over the forecast period as the population becomes more affluent and tastes become more sophisticated. This is likely to be of benefit to sales of ice cream and frozen desserts, with the category set to register stronger value growth than over the review period in constant 2018 terms, while volume growth is set to remain commensurate with review period growth rates.

Widening distribution likely to be the defining forecast period trend

One constraint on growth in sales of ice cream and frozen desserts in recent years has been that relatively few retail outlets have the appropriate storage and display equipment for frozen food. This has largely limited distribution to supermarkets, with independent small grocers and other grocery retailers having a much smaller distribution presence in the category.

Single portion dairy ice cream and bulk dairy ice cream set to remain dominant

Single portion dairy ice cream and bulk dairy ice cream are the dominant categories in ice cream and frozen desserts and these product areas are expected to continue leading sales and driving growth in ice cream over the forecast period. The only other category with significant sales, bulk water ice cream, has been experiencing falling sales for some time and this negative trend is expected to continue developing over the forecast period, reinforcing the dominance of single-portion and bulk dairy ice cream.

COMPETITIVE LANDSCAPE
Private label leads sales due to wide distribution and low prices

Ice cream and frozen desserts remains a highly-fragmented category in which brands often struggle to establish a very strong position due to retail distribution being largely limited to supermarkets. This is also one of the reasons for the very strong position of private label in the category, with private label leading the category again in 2018.

Fresh Products Corp remains the category’s leading branded player

Fresh Products Corp remains the leading branded player in ice cream and frozen desserts. The company has developed an extensive distribution network for its impulse ice cream, focusing on mobile street vendors and kiosks and benefiting from the longstanding presence of its Freshco brand.

High prices limit the appeal of premium brands

Premium brands continue to struggle to make any impact in ice cream and frozen desserts and this is primarily due to their high prices, which make them unattainable for the majority of Cameroon’s population. Premium brands are sold exclusively in high-end supermarkets and their main appeal is their long-established reputations for indulgence and high quality.

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Ice Cream and Frozen Desserts in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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  • What are the major brands in Cameroon?
  • Which dietary supplement grew the fastest in the past year?

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Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth
Rise of the middle class fuels sales of economy and standard packaged foods
A mix of domestic and international players characterise the fragmented packaged food market
Traditional grocery retailers characterise sales, despite rise of modern grocery retailers
Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice
Growth in sales of packaged food to foodservice, though sales remain negligible
Few relationships between foodservice businesses and packaged food manufacturers
Lack of infrastructure and competition limit foodservice growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources