Executive Summary

Sep 2018
PROSPECTS
Looking for balance between health and indulgence

Already positioned as an indulgence product, ice cream and frozen desserts is being less affected by government efforts to address the issue of obesity in the country than confectionery categories that compete more directly with health-focused snacks. Ice cream and frozen desserts maintained a positive performance throughout the review period, despite the introduction of the new food labelling law in 2016.

Emphasis on innovation

Innovation plays a key role in the development of ice cream and frozen desserts. The category’s indulgence positioning places a strong emphasis on novelty and ongoing new product development.

Greater focus on adults

The upmarket shift in manufacturers’ innovation strategies is likely to be strengthened by government efforts to reduce childhood obesity during the forecast period. Chile has one of the highest rates of childhood obesity in the world.

COMPETITIVE LANDSCAPE
Nestlé in a strong position

Nestlé Chile retained a strong lead in the Chilean ice cream and frozen desserts category in 2018, despite a slight erosion of its share. The company has a long-established presence in the market and has achieved widespread distribution through both traditional and modern grocery channels.

Advertising ban could undermine strength of major players

Unilever is the second largest player in ice cream and frozen desserts, underlining the importance of strong branding supported by significant investment in product innovation and marketing activity in the category. Ice cream and frozen desserts has traditionally been supported by high-profile advertising on TV and through large-scale street advertising.

Threat from artisanal segment

The growing demand for premium ice cream presents a potential threat to packaged ice cream and frozen desserts insofar as it is bolstering sales of artisanal and unpackaged premium products through foodservice channels. With consumers increasingly monitoring and limiting their consumption of indulgence products, sales of artisanal and unpackaged premium ice cream are likely to have an adverse effect on the performance of the packaged segment.

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Ice Cream and Frozen Desserts in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees healthy growth
Premiumisation helping to drive value growth
Local players and private label see strong performances
Modern grocery retailers continue to dominate
A stable economy set to support ongoing growth

FOODSERVICE

Sales to Foodservice
Consumers show willingness to pay for higher quality products
Healthy options proving popular
Convenience important
Consumer Foodservice
Consumers appreciate convenience of foodservice
Shopping centres popular destinations
Home delivery/takeaway on the rise

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources