Ice Cream and Frozen Desserts in Chile

PROSPECTS

Food labelling law has less effect due to the indulgence nature of consumption

Ice cream and frozen desserts is seeing slower retail volume and value growth at the end of the review period. The slowdown in growth is partly due to the fast-developing healthy living trend in Chile.

Wider offer of flavours and sophistication favours foodservice over impulse ice cream

The slow retail volume growth of retail ice cream is also informed by increasing competition from foodservice. Foodservice continues to outpace the retail channel in volume sales growth, supported by the fast increase in the number of outlets of ice cream limited-service restaurants.

Premiumisation leads to a stronger focus on higher-quality indulgence for adults

Innovation continues to play a major role in category development. Indulgence positioning creates a strong focus on constant new product development.

COMPETITIVE LANDSCAPE

Players seek innovation through ingredients and partnerships

The category is characterised by innovation as a response to key trends, including health and wellness, premiumisation and cobranding. Lecherías Loncomilla is one of the companies giving more importance to the key healthy living trend via innovative products.

Manufacturers look to develop ethical packaging strategies

Ethical living, another key trend in packaged food in Chile, is also making its mark in ice cream. For example, Nestlé has recently introduced recyclable packaging for its Savory Cremería products.

Advertising restrictions and artisanal ice cream pressure packaged players

Manufacturers face a number of challenges in the forecast period. They are under increasing pressure to respond to a changing business environment in order to compete successfully.

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