Having declined during 2020, retail current value sales of ice cream and frozen desserts will rebound strongly during 2021. With COVID-19 restrictions likely to be eased, there will be a significant increase in both impulse purchasing and on-the-go consumption.
In July 2020, Empresas Carozzi SA acquired the Bresler brand of ice cream in Chile from Unilever Chile Foods Ltda. According to Empresas Carozzi SA, one of the reasons it bought Bresler was to achieve synergies with its other confectionery and snack brands.
Ice cream is understood to be an indulgence and is not consumed for nutritional purposes, so the fact that it is high in fat and sugar content has traditionally not been an issue for most local consumers – in spite of the health warnings that these products are now required to display on their packaging. However, local consumers are becoming more health conscious – a trend that has been given additional impetus by COVID-19, which has greatly raised awareness of the health risks associated with obesity.
The rate of growth in retail current value sales of ice cream and frozen desserts will slow slightly from its 2021 peak and remain moderate for the remainder of the forecast period. Health and wellness will remain the dominant trend in ice cream.
During the forecast period, modern grocery retailers are likely to continue to gain retail value share from traditional grocery retailers, with their competitively priced multi-packs likely to play an important role in this. Private label is also likely to grow in importance in ice cream and frozen desserts, led by the likes of Cencosud Retail SA and Walmart Chile SA.
The shift towards premiumisation in ice cream and frozen desserts will be accelerated by more intensive government efforts measures to reduce one of the highest rates of childhood obesity in the world. Advertising bans and strict packaging regulations will continue to make it difficult to market these products to children.
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