Ice cream became a product of the basic food basket of the average Colombian in 2018, according to a national poll on fundamental expenses by DANE (National Administrative Department of Statistics). This reflects ice cream’s growth in importance in terms of consumption in Colombia.
The emergence of artisanal ice cream as a significant category is another indicator of Colombians’ greater interest in consuming ice cream. The greater attention on artisanal ice cream is associated with the wider availability of this type of ice cream, but also the introduction of more flavours and a perception that such products are healthier than standard options.
Dairy ice cream continues to dominate take-home sales. While water ice cream has consistently outperformed dairy ice cream in take-home retail volume and value growth terms, it remains overwhelmingly an impulse product.
Meals de Colombia, the clear leader in ice cream and frozen desserts during 2019, continues to leverage the high recognition and strength of its flagship brand, Crem Helado. The company provides retailers with branded freezers via a strong logistics operation.
The leading player also invests in marketing to support its offer. Marketing campaigns are often inspired by big national or international events, such as major football championships, which are hugely popular in Colombia.
The competitive landscape witnessed significant activity towards the end of the review period. After 68 years of producing and selling ice cream, La Campiña is closing its business.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Colombia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.