Executive Summary

Aug 2019
PROSPECTS
Growing importance of ice cream in a warm climate

Ice cream became a product of the basic food basket of the average Colombian in 2018, according to a national poll on fundamental expenses by DANE (National Administrative Department of Statistics). This reflects ice cream’s growth in importance in terms of consumption in Colombia.

Artisanal ice cream benefits from more flavours and healthier image

The emergence of artisanal ice cream as a significant category is another indicator of Colombians’ greater interest in consuming ice cream. The greater attention on artisanal ice cream is associated with the wider availability of this type of ice cream, but also the introduction of more flavours and a perception that such products are healthier than standard options.

Taste, indulgence and nutrition favour dairy ice cream

Dairy ice cream continues to dominate take-home sales. While water ice cream has consistently outperformed dairy ice cream in take-home retail volume and value growth terms, it remains overwhelmingly an impulse product.

COMPETITIVE LANDSCAPE
Meals de Colombia aims to extend consumption occasions for ice cream

Meals de Colombia, the clear leader in ice cream and frozen desserts during 2019, continues to leverage the high recognition and strength of its flagship brand, Crem Helado. The company provides retailers with branded freezers via a strong logistics operation.

Major events provide impetus for marketing investments

The leading player also invests in marketing to support its offer. Marketing campaigns are often inspired by big national or international events, such as major football championships, which are hugely popular in Colombia.

Major upheavals as La Campiña and Carrefour exit while new challengers emerge

The competitive landscape witnessed significant activity towards the end of the review period. After 68 years of producing and selling ice cream, La Campiña is closing its business.

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Ice Cream and Frozen Desserts in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Colombia?
  • What are the major brands in Colombia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Ice Cream and Frozen Desserts in Colombia - Category analysis

HEADLINES

PROSPECTS

Growing importance of ice cream in a warm climate
Artisanal ice cream benefits from more flavours and healthier image
Taste, indulgence and nutrition favour dairy ice cream

COMPETITIVE LANDSCAPE

Meals de Colombia aims to extend consumption occasions for ice cream
Major events provide impetus for marketing investments
Major upheavals as La Campiña and Carrefour exit while new challengers emerge

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 9 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 10 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 15 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 18 Distribution of Ice Cream by Format: % Value 2014-2019
Table 19 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Colombia - Industry Overview

EXECUTIVE SUMMARY

Back to basics movement as consumers shift or return to more natural products
Impulse products suffer from health trend and modern retail opportunities
Reformulation strategies create healthier options and revive interest in products
Private label benefits from the expansion of discounters in tough economic climate
Value over volume growth as more sophisticated offer increases unit prices

FOODSERVICE

Sales to Foodservice
Fast growth in plain noodles sales to foodservice as Asian cuisine grows in popularity
Burger foodservice boom spurs demand for frozen processed potatoes
Demand for fried food and burgers stimulates edible oils sales to foodservice
Consumer Foodservice
Delivery apps change the way consumers interact with foodservice
Extended serving times and new menus lure consumers
Independents offer innovation and new experiences to recover from tough economic conditions

CATEGORY DATA

Table 24 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 25 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 26 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 28 Sales of Packaged Food by Category: Volume 2014-2019
Table 29 Sales of Packaged Food by Category: Value 2014-2019
Table 30 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 31 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 32 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 33 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 34 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 35 Penetration of Private Label by Category: % Value 2014-2019
Table 36 Distribution of Packaged Food by Format: % Value 2014-2019
Table 37 Distribution of Packaged Food by Format and Category: % Value 2019
Table 38 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 40 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources