Ice cream and frozen desserts is seeing stronger performance in 2021 than witnessed in 2020, when impulse sales were negatively affected by the pandemic restrictions and fell into negative figures. Impulse ice cream is back in positive growth figures in 2021, due to mobility restrictions being less harsh, alongside other sub-categories also seeing stronger growth.
Health-oriented and functional ice cream proposals, with claims such as vegan/plant-based, more protein, and no added sugar, continue to catch the attention of an expanding base of younger millennial and more mature consumers alike, across the country. Niche products are emerging as new concepts in impulse categories, targeting higher-income consumers who seek functional ingredients and follow dietary trends.
Cooperativa de Productos de Leche Dos Pinos, RL is maintaining its significant lead in ice cream and frozen desserts in 2021, with a significant lead and no close competition, with all other players holding one-digit shares. The player’s namesake Dos Pinos brand maintains a significant lead in brand terms, with the player’s Coronado in second place.
Full recovery in ice cream and frozen desserts will be in line with a return to pre-pandemic lifestyles, thus stimulating impulse purchases and gaining traction amongst younger consumers. In particular, the return of tourism will help boost sales in ice cream, especially so in coastal areas where the temperature is higher and the dry summer seasons are more intense.
Main traditional brands, such as Dos Pinos and Pops, have so far been focused on dairy-based impulse ice cream in smaller formats and take-home ice cream in larger formats. However, it is expected that traditional dairy-based brands will also embrace the trend for plant-based ice cream.
E-commerce is expected to gain momentum over the forecast period, as manufacturers attract consumers with online offerings, incentivising more frequent sales based on promotional schemes and loyalty programmes. Within this, both take-home and impulse ice cream players will make efforts to increase savings based on economies of scale, allowing more competitive unit prices.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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