Executive Summary

Aug 2019
PROSPECTS
Indulgence and artisanal products appeal, while players seek to reach digital generation

Self-indulgence, product availability and affordable pricing levels continue to drive the performance of ice cream and frozen desserts in Costa Rica. Impulse ice cream proposals continue to gain momentum, benefiting from the boom of artisanal ice cream, mostly in stick formats.

Vegan and reduced-sugar products set to gain popularity, along with ice cream containing fruit, seeds and nuts

Health and wellness trends continue to influence developments in the category. For example, vegan ice cream from smaller domestic manufacturers such as Tricoleta and Yolobon is gaining popularity amongst more affluent local consumers.

Supermarkets and hypermarkets gain share as larger pack sizes see increased popularity

Ice cream parlours continue to reinforce the popularity of ice cream as a rewarding and indulgent experience for families and young millennials. Such consumers visit these on-trade establishments during their leisure time, particularly during the summer season and at weekends.

COMPETITIVE LANDSCAPE
Dos Pinos seeks to engender brand loyalty across generations

The local leader, Cooperativa de Productos de Leche Dos Pinos, RL, continues to make efforts to reinforce its top-of-mind position amongst a broader base of middle-income young adults and millennials. It opted to leverage on product synergies between its mass-orientated sugar confectionery brand Gallito, and its ice cream proposals.

Artisanal products appeal with quality and increase awareness through digital media campaigns

Although manufacturers’ value shares in ice cream saw marginal movements over 2018-2019, many smaller artisanal players were able to upscale operations over this time period. They gained new marketing skills and manufacturing scale, and paid particular attention to online media campaigns.

Yolobon expands range of added-value offerings with vegan recipes and nut and fruit content

Yolobon targets health-conscious consumers and those interested in more premium offerings. The company uses local fruit to supply packaged ice cream to supermarkets.

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Ice Cream and Frozen Desserts in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Costa Rica?
  • What are the major brands in Costa Rica?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Ice Cream and Frozen Desserts in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Indulgence and artisanal products appeal, while players seek to reach digital generation
Vegan and reduced-sugar products set to gain popularity, along with ice cream containing fruit, seeds and nuts
Supermarkets and hypermarkets gain share as larger pack sizes see increased popularity

COMPETITIVE LANDSCAPE

Dos Pinos seeks to engender brand loyalty across generations
Artisanal products appeal with quality and increase awareness through digital media campaigns
Yolobon expands range of added-value offerings with vegan recipes and nut and fruit content

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 10 Distribution of Ice Cream by Format: % Value 2014-2019
Table 11 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products
Functional ingredients and new value-for-money products set the pace
New added-value products and Wal-Mart’s Great Value range gain presence
Modern grocery retailers keep gaining ground
Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice
Further consolidation based on additional economy-of-scale savings
Mayca expanding its new self-service model
Technological innovations and new distribution centres set to further consolidate foodservice sales

CATEGORY DATA

Table 16 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 20 Sales of Packaged Food by Category: Volume 2014-2019
Table 21 Sales of Packaged Food by Category: Value 2014-2019
Table 22 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 23 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 24 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 25 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 26 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 27 Penetration of Private Label by Category: % Value 2014-2019
Table 28 Distribution of Packaged Food by Format: % Value 2014-2019
Table 29 Distribution of Packaged Food by Format and Category: % Value 2019
Table 30 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources