Although the worst effects of the COVID-19 pandemic in 2020 occurred before the main tourist season began in Croatia, lower numbers of tourists in the summer months also had a significant impact on ice cream sales in the country, particularly in terms of foodservice volume. Likewise, the limited opportunities to purchase ice cream from street vendors and ice cream parlours also led to many Croatians developing new skills and habits, such as making their own ice cream, which also contributed to the negative performance seen in 2020.
Ledo dd’s position in ice cream and frozen desserts (as well as freezers) in Croatia is so strong that it is hard for rival companies to negotiate better conditions and presentation in retail outlets, leaving Ledo with all the best spots. Loyalty to the brand is very high in Croatia, and as a result, it is virtually impossible for competitors to grab sales share or promote their brands.
Ledo dd is in the fortunate position of being the leader both in ice cream and frozen desserts, with frozen desserts slowly catching up with the share of ice cream in the company’s portfolio. However, given the widespread disruption to the economy in the wake of the COVID-19 pandemic and the uncertainty over employment and income security in the future, private label ice cream and frozen desserts that appear to offer good value for money may well be in a position to increase their popularity—and therefore share—in 2021.
Ice cream and frozen desserts will return to pre COVID-19 current value sales in 2022, in line with the pandemic coming to a gradual end. However, single portion ice cream is not expected to fully recover until 2023.
Sales of ice cream in Croatia were devastated by a cold and rainy summer in 2014, highlighting how much of a factor the country’s climate is on growth in this area. The increase in consumption of ice cream during summer, most of which is sold on the street, is generated in large part by hugely increased tourist numbers.
Ledo dd will remain the leading player of ice cream and frozen desserts over the forecast period. However, there will not only be new brands from the player but also its sister and mother company.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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