Executive Summary

Jul 2018
PROSPECTS
Ice cream sees a new trend for bulk products

Over the review period consumers discovered the convenience of take-home ice cream to take home or to the office and enjoy. Recent years witnessed a significant number of new launches in take-home ice cream, which became increasingly popular with consumers.

The climate significantly impacts the category

In the same way it devastatingly impacted sales of ice cream back in 2014, when a cold and rainy summer halved sales, the climate helped sales of ice cream at the end of the review period. The increase in consumption of ice cream during the summer season, most of which is sold on the street, was generated in large part by hugely increased tourist numbers.

Frozen yoghurt records fast growth, but sales remain negligible

Frozen yoghurt does not seem to resonate with Croatian consumers yet. Appearing out of nowhere in 2015 it aroused public interest, mostly offered in foodservice channels.

COMPETITIVE LANDSCAPE
Despite problems with mother company Ledo dd remains strong

The overwhelming domination of Ledo dd in ice cream in Croatia needs no explanation; the company is synonymous with ice cream and frozen desserts in the country, selling slightly more than three quarters of total value sales with no indication that this could diminish in future. The only challenge for the company was the financial turbulence around its GBO Agrokor dd, which will supposedly end in 2018, leading Ledo into calmer waters and leaving it able to calmly plan its future.

Competitors powerless against such a strong leader

Such a strong position of the leading player creates problems for competitors. Namely, with the leader being so strong it is hard for competitors to negotiate better conditions and presentation in retail outlets, leaving all the best spots to Ledo dd.

Croatians demonstrate strong brand loyalty

The leading player, Ledo dd, skilfully occupies the mid-priced parts of the category. It even extends down into economy, making it hard for manufacturers of cheaper products to grab a share of category sales.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Ice Cream and Frozen Desserts in Croatia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Croatia?
  • What are the major brands in Croatia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples
Modest but positive market performance witnessed in 2018
Agrokor crisis has major implications for packaged food in Croatia
Croatians express outrage over being treated as second best
Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice
Agrokor crisis brings trouble for Velpro
Leading foodservice suppliers not exclusively focused on this activity
High costs and logistical challenges discourage entry of large specialist foodservice suppliers
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources