Over the review period consumers discovered the convenience of take-home ice cream to take home or to the office and enjoy. Recent years witnessed a significant number of new launches in take-home ice cream, which became increasingly popular with consumers.
In the same way it devastatingly impacted sales of ice cream back in 2014, when a cold and rainy summer halved sales, the climate helped sales of ice cream at the end of the review period. The increase in consumption of ice cream during the summer season, most of which is sold on the street, was generated in large part by hugely increased tourist numbers.
Frozen yoghurt does not seem to resonate with Croatian consumers yet. Appearing out of nowhere in 2015 it aroused public interest, mostly offered in foodservice channels.
The overwhelming domination of Ledo dd in ice cream in Croatia needs no explanation; the company is synonymous with ice cream and frozen desserts in the country, selling slightly more than three quarters of total value sales with no indication that this could diminish in future. The only challenge for the company was the financial turbulence around its GBO Agrokor dd, which will supposedly end in 2018, leading Ledo into calmer waters and leaving it able to calmly plan its future.
Such a strong position of the leading player creates problems for competitors. Namely, with the leader being so strong it is hard for competitors to negotiate better conditions and presentation in retail outlets, leaving all the best spots to Ledo dd.
The leading player, Ledo dd, skilfully occupies the mid-priced parts of the category. It even extends down into economy, making it hard for manufacturers of cheaper products to grab a share of category sales.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Croatia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.