In 2021, as the vaccine programme is rolled out and the lockdown restrictions are gradually eased, current value sales of both unpackaged ice cream and impulse ice cream are predicted to perform better than in the previous year. As the lifting of the lockdown coincides with summer, socialising and eating ice cream are somewhat of a novice, which explains the spike in sales in unpackaged ice cream and impulse ice cream.
Vegan ice cream is becoming increasingly popular in Denmark as veganism continues to gather pace. The Danish ice cream franchise Paradis, which has around 50 shops dotted around Denmark, launched an oat milk ice cream in the review period in response to the growing trend.
Frisko Is will maintain its lead in ice cream and frozen desserts in 2021, with different performances anticipated across its wide-ranging brand portfolio. For instance, Ben & Jerry's will see particularly strong growth, due to the premiumisation trend, whilst Solero will see sales decline and share stagnate.
As Danes resume their pre-pandemic routines and dietary habits, current value growth of ice cream and frozen desserts is anticipated to initially see a decline in 2022, to reach pre-pandemic revenue levels, whilst over the forecast period as a whole, current value growth in the product area is expected to maintain strong overall, as summer season in Denmark gets longer and hotter each year due to climate change.
As in many other snacks products, there has been a growing share of sales of organic and vegan ice cream in Denmark. Ice cream will continue to follow the general organic and vegan boom in the country over the forecast period.
Artisanal ice cream will continue to gain popularity amongst Danes over the forecast period. The premiumisation trend will be due to the increased awareness of health caused by the pandemic alongside two main factors: increasing budgets for treats; and concern about ingredients due to more frequent consumption in warmer summers.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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