For much of 2020, popular foodservice channels including kiosks at supermarkets and hypermarkets, pharmacies, hotels and even bars that sold single portion water ice cream to consumers had to close with some smaller outlets having to close permanently. This posed a serious challenge for premium offerings that were typically consumed on-site in ice cream parlours, as, with the exception of Häagen-Dazs, they have relatively limited distribution in retail channels.
As lockdown measures changed the point of purchase for ice cream and frozen desserts in 2020, companies turned to delivery services to bolster sales. Leading player Helados Bon began using DAAS (delivery as a service) in early 2020 to deliver its broad portfolio of ice cream brands, including Magnum and Wall’s popsicles, to consumer’s doorsteps.
Helados Bon is expected to maintain its leading share in 2021 though it will see a contraction in its overall share. Over the review period, Helados Bon launched a new featured ice cream, Amor del Conuco, which contains locally grown ripe plantains, and is sweetened in a typical Dominican style.
Over the forecast period, small artisanal producers of water-based ice cream will enjoy growing popularity. This is especially the case in terms of fruit-based sorbets and gelati in various regions of the country where raw materials are locally produced.
Over the forecast period, new launches with a local positioning are expected to appeal most to Dominican consumers. Leading player Helados Bon continuously launches new domestic flavours, with the company’s marketing collateral emphasising the company’s love of its land, people, culture, customs, traditions and Dominican flavour.
Ice cream and frozen desserts sales are expected to continue to grow over the forecast period, especially once pandemic restrictions are lifted and consumers are able to resume social consumption. Foodservice volume is anticipated to recover and post positive volume growth as consumers return to purchasing takeaway formats to later consume with their family or friends.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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