In 2021, off-trade volume sales of ice cream and frozen desserts are expected to maintain a steady pace of growth in terms of as sales through retail channels were not strongly negatively impacted by the COVID-19 pandemic in 2020. Estonia’s national lockdown measures were relatively mild compared to many other countries and so retail sales were able to continue relatively unhindered in 2020 and will maintain moderate growth rates in 2021, although the category recorded a decline in retail current value sales as consumers purchased more products for at-home consumption.
Since the outbreak of the COVID-19 pandemic, manufacturers in ice cream and frozen desserts have expanded their product ranges to include more bulk and multipack options. These products are designed to appeal to consumers still in home seclusion as, even though the pandemic situation is improving in 2021, the threat of COVID-19 is still enough to prompt many consumers to remain cautious when it comes to their contact with other people.
Following the outbreak of COVID-19, modern grocery retailers gained considerable value share in ice cream and frozen desserts as retail outlets through these channels became the most convenient way for consumers to shop. As such, many chains invested in expanding their private labels offerings.
Over the forecast period, ice cream is projected to register continuous positive growth in Estonia, with companies maintaining consumer interest through new product development. New product developments will focus mostly on natural components and freshness in the forecast period.
Over the forecast period, foodservice volume sales are expected to continue to grow as the threat of COVID-19 subsides in Estonia and consumers feel increasingly comfortable returning to consumer foodservice outlets around the country. Foodservice sales will also benefit from a wider range of products in this category, with healthy eating trends entering consumer foodservice as well as retail environments.
Following the experience of the COVID-19 pandemic, more consumers are expected to continue working from home over the forecast period in Estonia. This will support the continued relevance of bulk dairy ice cream, which is a popular format for at-home consumption.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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