Executive Summary

Aug 2019
PROSPECTS
Category increasingly being challenged by maturity

The Finns are among the world’s heaviest ice cream consumers, with many purchasing ice cream not only in the summer but throughout the year. However, it must also be said that the cold summer weather can have a particularly negative influence on sales, as can strong competition from other snack categories such as chocolate and sugar confectionery.

Free from ice cream growing in popularity

The free from trend continued to impact ice cream over 2018/2019, with ever more consumers seeking ice cream which is both lactose- and gluten-free, as well as vegan. This has led to the launch of various new products.

Consumers also demanding more premium offerings

Premium ice cream remained a dynamic segment in Finland over 2018/2019, with sales supported by ongoing new product development as manufacturers sought to offer consumers higher quality ice creams in new flavours and flavour combinations. For example, under its organic brand Jymy, the domestic manufacturer Suomisen Maito launched six new flavours, including Lemon & Liquorice and Walnut & Mocha.

COMPETITIVE LANDSCAPE
Froneri Finland and Unilever Finland together continue to dominate sales

In 2019, ice cream remained largely in the hands of Froneri Finland and Unilever Finland, with the two manufacturers commanding more than three quarters of overall value sales. The much smaller frozen desserts category continued to be dominated by Orkla Foods Sverige.

Ice cream landscape becoming increasingly competitive thanks to the emergence of small players offering specialist products

The ice cream competitive landscape continued to intensify over 2018/2019. Firstly, the category witnessed the return of domestic manufacturer Valio in 2018 after more than a decade’s absence, with the company seeking to tap into rising demand for lactose-free ice cream via the launch of six new premium take-home ice creams in flavours such as salty liquorice and superfoods blueberry and rye, with some able to carry the Produce of Finland symbol to indicate their domestic origin.

Marketing activities increasingly focusing on social media

In addition to traditional advertising, ice cream manufacturers are also focusing their marketing on social media platforms, particularly Facebook and Instagram, so as to better reach and engage with potential customers. While Froneri Finland’s new Good range under its Pingviini brand was advertised on television, with its Sweet ‘n’ Sour variant urging consumers to “Give that person next to you a good hug” and its Candy & Choco Corn using the slogan “Be nice and make someone feel good today”, smaller players tended to focus on cheaper digital channels.

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Ice Cream and Frozen Desserts in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

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Ice Cream and Frozen Desserts in Finland - Category analysis

HEADLINES

PROSPECTS

Category increasingly being challenged by maturity
Free from ice cream growing in popularity
Consumers also demanding more premium offerings

COMPETITIVE LANDSCAPE

Froneri Finland and Unilever Finland together continue to dominate sales
Ice cream landscape becoming increasingly competitive thanks to the emergence of small players offering specialist products
Marketing activities increasingly focusing on social media

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 9 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 10 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 15 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 18 Distribution of Ice Cream by Format: % Value 2014-2019
Table 19 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle
Competitors stood out by using authentic flavours, domestic ingredients and innovation
In a competitive landscape, players focus on innovation and fulfilling consumer demands 
Hypermarkets gain success at the expense of smaller grocery retailers
Players will focus on eco-credentials, health and wellness and innovation to cut-through competition 

FOODSERVICE

Sales to Foodservice
Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities 
Free-from products are on the rise as foodservice responds to consumer demand
Consumer Foodservice
Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period 
Category Data
Table 24 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 25 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 26 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 28 Sales of Packaged Food by Category: Volume 2014-2019
Table 29 Sales of Packaged Food by Category: Value 2014-2019
Table 30 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 31 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 32 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 33 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 34 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 35 Penetration of Private Label by Category: % Value 2014-2019
Table 36 Distribution of Packaged Food by Format: % Value 2014-2019
Table 37 Distribution of Packaged Food by Format and Category: % Value 2019
Table 38 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 39 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 40 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources