Although Finns already ranked amongst the leading consumers of ice cream, consumers turned to take-home ice cream for comfort during the 2020 COVID-19 pandemic as a family treat during the long periods of home confinement. Sales of domestic, traditional flavours and well-known brands of comforting ice cream boomed during the crisis.
Health and wellness is becoming the latest trend in ice cream, with free from sugar, high in protein/low in sugar and high in protein ice creams all making an appearance in Finland. The Lohilo brand has been increasing its presence and sales.
More vegan ice cream options are appearing in Finland, with products featuring oats and nuts. The new Aino Vanilja and Maniskka, a vanilla and strawberry oat-based ice cream, is a vegan option under the popular brand, while Ben & Jerry’s new Non-Dairy Cookies On Cookie Dough is an almond-based ice cream.
Finns are set to become increasingly interested in new flavour experiences. Fazer Makeiset’s popular sugar confectionery brand, Fazer Re-mix, for example, was recently introduced as an ice cream flavour, both as a cone and in a fashionable smaller packaging of 480ml.
Sustainability is set to become a major topic within ice cream going forward. Two brothers operating in retail recently offered mature bananas which would normally end up in bio waste to the Suomen Jäätelö ice cream producer.
The importance of responsibility in the choice of raw ingredients and packaging material is set to increase over the forecast period as sustainability becomes a stronger trend after the rigours of the COVID-19 pandemic. Suomisen Maito, for example, has already launched a new Jymy Taivas series, the first ever carbon negative ice cream in Finland.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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