Following the disruptive year of 2020, demand for ice cream and frozen desserts is set to normalise in 2021, translating to slower current value growth. The lockdown had a considerable impact on ice cream demand with impulse ice cream buys decreasing during this time.
The growing shift to e-commerce and delivery services for frozen goods in France will boost the performance and distribution of ice cream and frozen desserts in 2021. Companies that provide these services, such as Thiret and Toupargel (now called Place de Marche) were largely seen as quite old-fashioned until the COVID-19 lockdown hit in 2020.
Innovation in terms of flavours, formats and brands continues to drive growth in ice cream, while categories such as frozen desserts and frozen yoghurts which are not seeing innovation are declining as a result. Frozen yoghurt has not proved hugely successful in France outside of consumer foodservice outlets.
Ice cream and frozen desserts is set to return to stronger current value growth in 2022, which will be sustained throughout the forecast period. Since French consumers view indulgence as the most important factor when purchasing ice cream, more indulgent and innovative products have been introduced by ice cream manufacturers.
Due to rising health awareness in France, the outlook is positive for some of the healthier ice cream products available in the market. In the review period, water-based ice cream was not seeing as dramatic growth as dairy-free frozen yoghurts and desserts.
The mounting premiumisation trend coupled with growing health awareness in France could pave the way for organic ice cream to increase in importance. Already, organic ice cream is becoming increasing available in the country.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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