Executive Summary

Aug 2019
PROSPECTS
Seasonality needs to be overcome to achieve greater demand

Seasonality remains a factor constraining the growth potential of ice cream and frozen desserts. This is not solely due to lower demand outside of hotter months but also because buying ice cream after September is very difficult, with many stores replacing these products with other frozen food.

Smaller retailers lack the space to offer products throughout the year

One of the long-standing reasons for strong seasonality in ice cream is the fact that most independent small grocers are located in small outlets with little room for essential equipment such as freezers. Therefore, when sales of ice cream fall along with temperatures, many small retailers simply remove freezers and devote the space to more popular products.

Limited availability and low awareness constrain frozen desserts

Packaged frozen desserts have very low awareness amongst Georgian consumers. This is unlikely to change, as the availability of such products is expected to remain marginal in both modern grocery retailers and traditional grocery channels.

COMPETITIVE LANDSCAPE
Cartu-Universali ensures year-round presence in stores, albeit not for ice cream

Georgian company Cartu-Universali Ltd remains the leading player and further increased its value share over 2018-2019. When September ends, ice cream tends to increasingly disappear from stores to free up space for other products that see greater demand in colder months, which means new negotiations with suppliers of frozen foods.

Cartu’s Tolia and Campara brands benefit from cross-category coverage

Cartu’s most visible brand is Tolia, which offers a wide range of ice cream flavours including vanilla, chocolate, vanilla & chocolate, vanilla & caramel, and strawberry jam. All of these flavours are offered in a wide range of product areas, including various shapes of wafers, on sticks and in several different sizes of take-home bulk packs.

Local brands set to remain key, with Barambo notably gaining share thanks to strong marketing

Due to logistical practicalities and the presence of strong local production, ice cream and frozen desserts is dominated by Georgian brands, with the majority of products on offer being locally produced. The presence of several strong local players also means that prices have to remain competitive, with this in turn supporting the appeal of these products to price-sensitive local consumers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Ice Cream and Frozen Desserts in Georgia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Georgia?
  • What are the major brands in Georgia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Ice Cream and Frozen Desserts in Georgia - Category analysis

HEADLINES

PROSPECTS

Seasonality needs to be overcome to achieve greater demand
Smaller retailers lack the space to offer products throughout the year
Limited availability and low awareness constrain frozen desserts

COMPETITIVE LANDSCAPE

Cartu-Universali ensures year-round presence in stores, albeit not for ice cream
Cartu’s Tolia and Campara brands benefit from cross-category coverage
Local brands set to remain key, with Barambo notably gaining share thanks to strong marketing

CATEGORY DATA

Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 9 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 10 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 11 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 12 Distribution of Ice Cream by Format: % Value 2014-2019
Table 13 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 15 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

More modern lifestyles and development of distribution channels stimulates shift to packaged food products
Tourist activity important to Georgia’s food market, due to limited effect of unit price fluctuations
Market remains fragmented, with generics important in categories with little differentiation
Growing urban consumer base seeking convenience underpins growth of modern grocery retailers channel
Packaged to unpackaged shift set to maintain growth

FOODSERVICE

Sales to Foodservice
Traditional restaurants benefit from popularity of Georgian cuisine amongst both visitors and local consumers, coupled with low prices
Modern establishments offering quick and easy meals gain importance, brunch concept sees growth in popularity
Further growth may be achieved through efforts to reduce seasonality
Category Data
Table 18 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 19 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 21 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 22 Sales of Packaged Food by Category: Volume 2014-2019
Table 23 Sales of Packaged Food by Category: Value 2014-2019
Table 24 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 26 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 28 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 29 Penetration of Private Label by Category: % Value 2014-2019
Table 30 Distribution of Packaged Food by Format: % Value 2014-2019
Table 31 Distribution of Packaged Food by Format and Category: % Value 2019
Table 32 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources