Ice cream and frozen desserts is expected to remain fairly flat over the forecast period in both volume and value terms at constant 2018 prices. The main reason for this, however, will be the category’s positive development over the review period, when retail volume sales increased by more than a marginal degree thanks to some rather hot summers and manufacturers trying to push ice cream as an all-year-round product.
Nevertheless, there remain areas where growth can be achieved over the next five years, with these mainly including products with a premium and/or health and wellness positioning. While health and wellness in ice cream and frozen desserts will only have a limited impact as the penetration of such products is currently quite low, premiumisation is seen as offering a stronger growth opportunity for both manufacturers and retailers.
When discussing the prospects and future development of ice cream and frozen desserts in Germany, an important factor, which cannot be wholly predicted, is the weather, especially during the summer months, and particularly the number of sunshine hours. If this number is lower than average, sales of ice cream in all categories suffer, whereas when this number is high, they prosper.
At the end of the review period the competitive landscape in ice cream and frozen desserts in Germany was generally stable and is likely to remain so over the forecast period. All manufacturers, including large ones like Unilever and Nestlé but also smaller and niche players, will seek to react to the various threats and challenges which might arise.
Bofrost and Eismann, two significant players in homeshopping in Germany, both registered positive value sales growth at the end of the review period, with this expected to be maintained over the forecast period. Through their delivery men and women, they are in direct contact with consumers and can therefore react quickly to their wishes and needs, for example regarding specific types of products or flavour varieties.
Compared to other categories in packaged food, the share of private label remained rather low in ice cream and frozen desserts in Germany in 2018. This is mainly the result of the fact that in an indulgence-focused category, most consumers are more interested in the benefits that “real” brands can offer as opposed to simply low prices.
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Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Germany with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.