Executive Summary

Aug 2018
PROSPECTS
Growth difficult to achieve over the forecast period

Ice cream and frozen desserts is expected to remain fairly flat over the forecast period in both volume and value terms at constant 2018 prices. The main reason for this, however, will be the category’s positive development over the review period, when retail volume sales increased by more than a marginal degree thanks to some rather hot summers and manufacturers trying to push ice cream as an all-year-round product.

Premiumisation trend offers opportunities for all players present in the category

Nevertheless, there remain areas where growth can be achieved over the next five years, with these mainly including products with a premium and/or health and wellness positioning. While health and wellness in ice cream and frozen desserts will only have a limited impact as the penetration of such products is currently quite low, premiumisation is seen as offering a stronger growth opportunity for both manufacturers and retailers.

Sales of ice cream heavily reliant on the weather

When discussing the prospects and future development of ice cream and frozen desserts in Germany, an important factor, which cannot be wholly predicted, is the weather, especially during the summer months, and particularly the number of sunshine hours. If this number is lower than average, sales of ice cream in all categories suffer, whereas when this number is high, they prosper.

COMPETITIVE LANDSCAPE
Competitive landscape expected to remain stable over the forecast period

At the end of the review period the competitive landscape in ice cream and frozen desserts in Germany was generally stable and is likely to remain so over the forecast period. All manufacturers, including large ones like Unilever and Nestlé but also smaller and niche players, will seek to react to the various threats and challenges which might arise.

Bofrost and Eismann records positive value sales growth

Bofrost and Eismann, two significant players in homeshopping in Germany, both registered positive value sales growth at the end of the review period, with this expected to be maintained over the forecast period. Through their delivery men and women, they are in direct contact with consumers and can therefore react quickly to their wishes and needs, for example regarding specific types of products or flavour varieties.

Limited importance of private label

Compared to other categories in packaged food, the share of private label remained rather low in ice cream and frozen desserts in Germany in 2018. This is mainly the result of the fact that in an indulgence-focused category, most consumers are more interested in the benefits that “real” brands can offer as opposed to simply low prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream and Frozen Desserts industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream and Frozen Desserts industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream and Frozen Desserts in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream and Frozen Desserts in Germany?
  • What are the major brands in Germany?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018
Higher consumer confidence promotes interest in added-value products
Strong competition, with a wide range of different players
Modern grocery retailers continue to dominate distribution
Further low annual growth expected

FOODSERVICE

Sales to Foodservice
Sales to foodservice expected to continue rising
Performance varies significantly by area
Growing number of large players with own foodservice departments
Consumer Foodservice
Continued consumer foodservice growth
Strong competition, with independent operators standing ground against chained players
Positive outlook but fears of eventual rise in price sensitivity
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources