After a challenging 2020 where total volume sales declined, ice cream and frozen dessert is on track to start recovery in 2021. During the pandemic, restrictions changed consumers’ purchasing patterns.
While the pandemic caused some disruptions to distribution, store-based retailing will continue driving sales in 2021. Indeed, during the pandemic, a number of competitors entered the direct sales and delivery modality in efforts to reach isolated consumers.
As impulse ice cream took the biggest hit from the pandemic, many players are focusing on encouraging impulse purchases in 2021, especially since it accounts for the lion’s share of total ice cream and frozen desserts current value sales in Guatemala. In 2021, the national ice cream association has united several of the leading ice cream brands in Guatemala in a campaign to strongly promote impulse ice cream consumption.
The forecast period outlook for ice cream and frozen desserts is quite promising. The category is set to see gradually strengthening current value growth in the forecast period, with total volume sales set to enjoy moderate growth as on- and off-trade channels normalise post-pandemic.
The forecast period is likely to see new competitors enter the modern retailing channel. Indeed, local consumers have been showing a growing interest in variety within ice cream and frozen desserts.
Tienditas (independent small grocers) will play an essential role in the performance of ice cream and frozen desserts in the forecast period. Indeed, the pandemic revealed how important this channel is in facilitating impulse ice cream sales in Guatemala.
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Understand the latest market trends and future growth opportunities for the Ice Cream and Frozen Desserts industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of all sales of ice cream and frozen dessertsSee All of Our Definitions
This report originates from Passport, our Ice Cream and Frozen Desserts research and analysis database.
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